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#perceived interactivity

Aug 19, 2015

Sohn and Lee 2005

#need for cognition #cognition #MIS POV #perceived interactivity #interactivity dimensions #survey #interactivity predictors #social network density #active participation #time

Aug 19, 2015

Yadav and Varadarajan 2005

#Marketing POV #literature review #perceived interactivity #model #interactivity dimensions #defining interactivity #3 star journal

Aug 18, 2015

Bucy 2004

#MIS POV #literature review #System interactivity #Message interactivity #perceived interactivity #Defining interactivity #model #interactivity outcomes #efficacy #Satisfaction #involvement #knowledge gain #stability #sociability #sociality #social capital #engagement #reciprocity #irritation #Frustration #Information overload #Withdrawal #selfishness #conflict #instability #3 star journal

Aug 18, 2015

Liu 2003

#Marketing POV #perceived interactivity #defining interactivity #interactivity dimensions #scale development #3 star journal

Aug 18, 2015

Merrilees and Fry (2003)

#Marketing POV #survey #perceived interactivity #interactivity dimensions #interactivity outcomes #trust

Aug 18, 2015

Mcmillan and Hwang 2002

, survey method, perceived interactivity, definition of interactivity, interactivity dimensions, scale development

#Marketing POV #survey #perceived interactivity #Defining interactivity #Interactivity dimensions #scale development #interactivity outcomes #attitude #attitude toward website #3 star journal

Aug 18, 2015

Downes and Mcmillan 2000

, method, , ,

#MIS POV #in-depth interview #perceived interactivity #Defining interactivity #Interactivity dimensions

Aug 18, 2015

Wu 1999

#Marketing POV #experiment #perceived interactivity #Defining interactivity #Interactivity dimensions #scale development #interactivity outcomes #attitude #attitude toward website

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