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Denham Psycho.
This is genius. You better watch this!
DENHAM PSYCHO
Better cancel your reservation at Dorsia. This tongue-in-cheek ad by Dutch jeans company Denham is a must-see for its riff on cult classic American Psycho, featuring hipsters. You'll never look at the lining on your jeans pockets the same way again. Hey, Paul Denham! Marketing? You're doing it right!
Flickering Wall - "Denham Psycho" Film
"Denham Psycho" is a short film by creative agency Flickering Wall, which pays tribute to the masterpiece "American Psycho". Director Hugo Keijzer explains: “When I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene.” The film represent the culture of raw denim and how the people see the different kinds of denim. The film was made to celebrate “The Blue Yard” Denham Pop-Up Store & Cinema on Tuesday.
This is branded content, and it's pretty damn watchable. I wanted it to be a bit more tongue-in-cheek, but overall, I'm down with it.
hehe