Dec 18, 2019
LinkedIn Shares 5-Step Checklist for Social Media Marketing Success
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LinkedIn Shares 5-Step Checklist for Social Media Marketing Success
Devs (2020)
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How to use social media platforms to reach different demographics?
YouTube
You may be wondering why YouTube is first on the list.
The video sharing platform is actually the most used social media platform among Americans.
According to industry research, nearly three quarters of American adults use YouTube on a regular basis.
Beyond the U.S., YouTube is available in over 70 languages in nearly 100 countries, so its audience is hugely diverse.
With YouTube you have the ability to reach the masses and target specific groups within its large reach.
Another platform that has a very diverse group of users is Facebook.
With over 2 billion daily active users, Facebook has a lot of horsepower to get your message out.
Demographics show that the most loyal Facebook users are adults 18+ and seniors.
Where Facebook shines is its ability to let you write longer posts and pair them with images and videos that entice people to share.
I utilize our company Facebook pages to share content, host contests, and promote engagement.
Since 70% of consumers feel more connected to brand when its CEO is active on social media, I make an effort to interact personally with clients and customers on my own page as well.
The third most popular platform after YouTube and Facebook is Instagram.
This social network centers around sharing pictures and videos and is the “it” place online for teens and young adults to interact, so if you’re looking to target the millennial audience this is the place to be.
Your business can utilize Instagram stories, hashtags, and actively interact with your audience to gain brand awareness and traction.
What’s great about Instagram is it doubles as a portfolio.
Everything you post is added to your profile in a collage style for visitors to browse through.
LinkedIn was designed as a space for business professionals to network and interact on a regular basis.
What sets it apart from the other platforms is most users have attained some form of higher education.
From sharing business articles to posting job opportunities, LinkedIn is the best place to target people in the professional world.
Twitter is a platform popular among teens and young adults that limits the amount of characters each post can contain.
Many celebrities and large businesses use it as a place to interact with their followers in a more relatable environment.
If you’re wanting to share lengthy articles, Twitter isn’t going to be best for you, but where it does stand out is allowing you to interact directly with your audience to increase engagement.
You can tag specific people in tweets, get noticed by retweeting and liking specific content, and reply to consumers directly.
Snapchat
For business purposes, Snapchat could be a hit or miss.
Wildly popular among teens and those who have recently grown into young adults, Snapchat is a service that lets you send friends videos or messages that disappear after viewing.
Like other social platforms, users can follow celebrities and businesses hoping to gain a more behind-the-scenes look.
If appealing to young people and becoming more relatable is your goal, Snapchat could be a good fit for you.
Developing a social media strategy takes time.
If you think you already know what’s best suited for you, think again.
Social platforms continuously update to compete with new and existing competitors, so just because one doesn’t work for you now doesn’t mean it won’t in the future.
Knowing how to use social media to reach different demographics is a skill everyone should invest their time in to learn.
Figure out exactly who your target audience is as soon as possible, then build out your social media strategy accordingly.
Devs (2020)
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