Okay, so I haven't really posted any new art in three years, and I even failed at posting this BEFORE the actual event, but I have just returned from the 2024 David Foster Wallace Conference (my fourth overall) and had an amazing time. A life-affirming experience, as always.
I was happy to be asked to create the logo for the conference again this year, but I will admit that I didn't have any fresh ideas, having done this a few times now. Conference organizer Matt Bucher suggested the Whataburger connection, since it's a Texas institution (some might say cult), and I loved that concept. I actually love Whataburger's branding a lot more than its food.
Wallace had a junk food diet and love for fast food, which must have inspired him to name the Whataburger Southwest Junior Invitational after this regional fast food chain. I assume the he would have encountered it in Tucson, when he was doing his postgraduate work at the University of Arizona. It's not hard to imagine him playing a few tennis matches at the Randolph Tennis Center (the site of the tournament) and then grabbing a bite to eat at the local Whataburger.
It's possible to read Infinite Jest, and depending on where you live, not realize that Whataburger is a real brand. There are about 20 Whataburger locations in Austin, TX alone, which makes sense, considering its proximity to the Whataburger HQ in San Antonio. They operate 1,000 locations across the southwest and have a history going back to 1950.
I can't tell if there is any deeper meaning in DFW's selection of this brand. The young tennis players take qualifying for the Whataburger tournament very seriously, some, including Hal Incandenza, pushing themsleves to the physical, psychological, and pharmacological limit to get there. This seriousness is undercut by a ridiculous sounding sponsor for the tournament, which turns out to be a very real American brand of fast food.