#didntnotice

[bigdeenice1]

🚨🚨#DOPE NEW JOINT FROM: @sauce_walka102 FEAT: @peso_peso409: #DIDNTNOTICE OUT NOW!!!🚨🚨👍🏾👍🏾🔥🔥🔥🎶🎶🎶🎶🎤 (at Newport News, Virginia) https://www.instagram.com/p/Bz851_tnQvk/?igshid=1fxgmck44ye3e

[holisticspiritualguide]

I'm Sleep😴That's extra time to SLEEP💤 Ohh you wasn't talking to me🙄 #didntnotice #nottalking #carryon #iwassleeping #notthefirstorthelast #iloveit #funnythoughts #holisticspiritualguide (at Orlando, Florida) https://www.instagram.com/p/BwcbLUFBgTD/?utm_source=ig_tumblr_share&igshid=emvy1gcn6m4

[hetalianbaka8-blog]

I just realized my phone has been playing Antichlorobenze x Paradichlorobenze for an hour without me noticing.

[tecnologa]

The world's largest blind test

Nadie pareció darse cuenta de que Kraft había cambiado la receta de uno de sus productos más populares en EE.UU., “Kraft Mac & Cheese”. Así, llevaron a cabo la mayor cata a ciegas jamas realizada, lanzando al mercado una nueva versión del producto con los colorantes artificiales sustituidos por ingredientes naturales con propiedades colorantes (paprika, cúrcuma y otros).

Tras una petición multitudinaria en Change.org, la multinacional se comprometió a eliminar los colorantes artificiales de la formulación de su producto “Mac & Cheese” antes de abril de 2016. Lo curioso es que decidieron realizar el cambio en la formulación sin emitir ningún comunicado; y vendieron más de 50 millones de unidades sin que hubiese reacciones al respecto. 

Lo interesante, la lección que el sector alimentario puede aprender del resultado: el uso de aditivos e ingredientes naturales no tiene por qué resentir el aspecto o sabor de un alimento y, además, puede hacer mucho por mejorar la reputación de una marca.  

Foto: autor desconocido.

[takepart]

Did You Even Notice Your Kraft Mac & Cheese Has No Artificial Ingredients?

The company behind the 'iconic Blue Box' crows about putting one over on consumers.

You’ve got to hand it to the PR wizards at giant food maker Kraft Heinz: It takes a bit of audacity to tell an entire country, “You’ve been duped!,” and spin it as a good thing.

Last year, following mounting feedback from consumers and critics alike, the maker of the world’s top-selling macaroni and cheese said that it would remove all artificial flavors, preservatives, and dyes from what it calls its “iconic Blue Box.” And it did—only it didn’t tell consumers. Instead, the company conducted what it is now billing as “the largest blind taste test in history.” It started selling its Blue Box mac and cheese sans the artificial ingredients in December, but instead of hyping the bejesus out of the historic change, it simply updated the tiny type on the ingredient list and waited to see if consumers would notice the difference. More than 50 million boxes later, apparently no one has.

“As we considered changing the ingredients of our classic Blue Box, we did so knowing we had to maintain our iconic look, taste and texture,” Greg Guidotti, vice president of meals at Kraft Heinz, said in a statement. “We’d invite Americans to try our new recipe, but they most likely already have.” The most noticeable change—or unnoticeable, I guess—is Kraft Heinz’s move to replace the artificial yellow dyes that gave the Blue Box product its signature synthetic cheesy glow with paprika, annatto, and turmeric.

To be sure, the company’s say-nothing-and-see-if-they-notice strategy is arguably only radical at its 50-million-box scale. After all, parents have long essentially played the same trick on their kids, trying to sneak better-for-you ingredients past the picky palates of unsuspecting toddlers. But it points to the conundrum big food companies face as they try to satisfy growing consumer demand for foods perceived as more natural while at the same time protecting the market share of established brands worth billions of dollars. Just as a kid might eat artfully disguised veggies one day and throw a tantrum over the same food the next, things do not always go smoothly.

Read the whole story on TakePart.com.