Jan 22
1964, where "modernity" is defined by drinking brown liquid out of a tin can while wearing a turtleneck on a yacht. This group looks like they’ve never seen a carbohydrate in their lives, yet they are still suspicious of that single calorie lurking in the bottle. It’s a masterclass in "yacht rock" aesthetics before the music even existed. The man in the foreground is giving us a level of intensity usually reserved for landing a plane, but no, he’s just really, really committed to the flavor profile of a Royal Crown product.
Sourced from the July 1964 issue of Reader's Digest.
