Dec 18, 2025
Digital ROI drives measurable growth through a performance marketing agency Dubai businesses trust for innovation, data-led strategies, and scalable results.
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Digital ROI drives measurable growth through a performance marketing agency Dubai businesses trust for innovation, data-led strategies, and scalable results.
7 Rules for Properly Measuring Social and PR Value
7 Rules for Properly Measuring Social and PR Value
“What the ROI of social?” That’s a question I always tackle in my talks on digital measurement, and for good reason – we want to know if programs work to help brands reach their financial goals, and how much they are contributing.
In many instances, ROI is difficult to measure, but as measurement expert Katie Paine (shown left), CEO of Paine Publishing points out, “but that doesn’t mean they are…
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If you build it.. ROI and what it means for Social...
Every day there's another article about ROI for social.. what is it? How to measure it? Ask any large or small business manager they say - SALES! Ask most marketers they say, don't worry about it.. ROI will come.. keep increasing your 'likes', 'followers' and create content and sales will come.
As Brian Solis states:
Influence; To cause effect or change behavior
New ROI: Measure caused effect and outcomes and/or the tracked change in behaviour over a fixed period of time. Click here for a full chart that helps you understand this new shift in ROI thinking.
We marketers become our own 'architects of influence' as we change the causes and effects of behavior. I enjoy the theory that by carefully tracking measurements and becoming 'architects' we can now say to clients... "'This' is what I plan for you.. and 'these' are the measured effects that 'this' can generate." - Cheers to the future!
