Millennials, Mindsets & Money … and Selling Wine Online (Part 2)
Millennials, Mindsets & Money … and Selling Wine Online (Part 2)
Note: Part 1 explained just how competitive the US wine industry is and the reasons behind choosing online wine sales by Millennials as the research focus for this study in the Millennials, Mindsets & Money initiative that Howard Moskowitz and I lead.
This post summarizes the five most important research findings from our study. But first, some words about our research aims.
The 3 Aims of Our…
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