I miss the old Disney
I think that's a phrase everyone can relate to these days. There's been a lot of discussion about old Disney x new Disney. Still, I feel it's too easy to say that today's Disney is bad and that the movies you grew up with were the best. Despite the many duds, Disney still releases decent movies from time to time.
But I think I agree with the feeling that Disney isn't the same anymore. I feel like the magic is fading, and I have my suspicions about why.
Make no mistake, Disney was never innocent. Disney has always been a greedy corporation, guilty of shameful and shady business practices, more so than the rest of Hollywood. Even so, they knew how to create a brand that was all about optimism, hope, and dreams. And I feel the reason the magic seems to be fading is because Disney has diluted this brand irreparably.
Disney always had a charm that no other studio had. Its films had a storybook touch. They seemed like fantastic adventures through enchanted lands. No wonder so many of them were based on children's books, legends, and fairy tales. Disney transformed almost the entire Western canon of children's literature into a film catalog.
But the executives were never content with just storybook films. They always wanted the success that other studios had. So, through a series of acquisitions over the decades, Disney went from being a company with a huge brand focused on children's fantasies to becoming a complete mass media conglomerate. Marvel, Star Wars, 20th Century Fox, the Muppets, Disney had to have it all, it needed to be everything to everyone.
And now they are exactly that. A mass media empire. When everything is Disney, nothing feels uniquely Disney.
Disney cares more about Marvel, 20th Century Studios, and Star Wars than it ever cared about Walt Disney Animation Studio, the animation division that started it all. At least it could be worse, they could be like Pixar, constantly being undervalued.
The company makes no effort to maintain the essence of the brand, the fantasy that gave rise to the company, and now the magic seems to be dying, being crushed by the weight of everything else.
Could you honestly tell me what Disney represents anymore? Just a big company that produces everything.
Where have the fairy tales gone? Disney has not retold a traditional fairy tale since Frozen Where are the romance stories? We haven't had one since 2013. Where are the grand villains? We haven't had a good one since Mother Gothel in 2010.
The tropes, stories, and genres that built Disney are ridiculously ignored and forgotten now.
It would be one thing if the company were revolutionizing things, but they remain stuck with remakes and live-action sequels, so they always play it safe. And the worst part is that "safe" for Disney doesn't mean returning to the genres and stories that made them famous, but rather remaining stuck with the formulas that worked in the late 2010s.
Even a generic princess movie would be a breath of fresh air considering the stories we're stuck with now. Sincerity without irony, fairy tale archetypes without apology, magic.
And what irritates me even more is that nobody is making these kind of stories anymore. There are some really good animated films being made these days. I'd say they're a hundred times better than the Disney and Pixar films that are currently being produced. But none of them are that specific type of fairy tale, fantasy film that made me love Disney in the first place.
Disney nowadays produces films that any other studio could have produced and that many other studios have been producing even better. So, where's that magic touch that made them special for so many of us?
It's awful to be orphaned from a genre of stories that even the company that made a fortune at its expense no longer believes in.
I just want to feel that magic again, if not from Disney, from anyone else.
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