#dnp described

[phovaries]

collect your badge 🙏

[waywardmillennial]

Phil's little dance when Dan plays keyboards

reblog if you agree

sources: x & x

[danandfuckingjonlmao]

"i'm always gonna be cute! i don't care!" - phil lester <3

[bewareofthenotsonewphannie]

ahem *puts on scientific voice*

In the newly published YouTube video "DAN AND PHIL MASSIVE PIZZA MUKBANG 3", Lester (2026) discussed a shared kiss between Lester's "partner in everything" (Howell & Lester, 2025) Howell and himself during the filming of "phil is not on fire" (Howell & Lester, 2009). This added a new layer of context to the video, which Howell (2023) refers to as "one of the most important pieces of culture in the 21st century". As a consequence of that, a spike in the engagement with "phil is not on fire" can be observed as members of the Phandom re-examine the 16 year old video.

In this post we will attempt to quantify the response to this recent development. This will be done through the analysis of multiple factors indicative of the engagement with the original "phil is not on fire".

Comments

Over the course of the past 43 hours (8pm BST 2026-07-04 to 3pm BST 2026-07-06), at least 270 new comments were added to the 16 year old video. This number was determined by counting the new comments added after the mukbang was posted. It is important to note that this is likely an underestimation, as this method does not include new comments left under older comments. Therefore, the actual number of new comments is likely higher.

To put this in perspective, over the past 16 years this video has amassed 33,660 comments. That means the 270 comments of the past 43 hours constitute about 0.8% of the total comments (S. Endipnpipity (@serendipnpipity), personal communication, July 5, 2026). For comparison, "phil is not on fire" has been up for 6098 days, which means that these approximately 2 days make up 0.03% of the total time this video has been posted.

Furthermore, one new comment (Figure 1) gained 954 likes in the examined time frame.

Figure 1 - YouTube Comment under "phil is not on fire"

Views

oookay let's drop this. so basically it's kind of hard to say just how many views pinof got since the mukbang because afaik, there aren't any websites that track the view counts of singular videos. if there are please PLEASE lmk. so we have to work around that a little bit.

one metric we can use is the socialblade channel views for AP. socialblade isn't thaaaat reliable at tracking things correctly but it's somewhat right. as you can see here, AP usually get's something between 17k and 22k views daily, peaking at 28k (although that is probably just a mistake in the count because you can see the day before that is only 7k views. so yeah, the actual view count of those two days is probably closer to 17.5k each)

on sunday, so the day after the mukbang (and considering my time zone (CET) that's the day where you'd expect to see the biggest impact in views as an immediate reaction to the mukbang) the views shot up to 36k, which is 14k-19k views more than you'd expect to see. I suspect those views can mostly be attributed to pinof.

if we want to go even deeper, we can turn to our bff the wayback machine.

the last two captures of pinof 1 through the wayback machine were on march 4th and may 8th, so there are approximately 2 months (or more precisely 65 days) between that. In that time pinof gained about 19,500 views, so about 300 per day.

in the 59 days since the may capture it gained about 23,200 views, which is about 390 views per day. or put differently, with the view rate of the preceding two months of 300 views per day we would expect an increase in the view count of 17,700. there are 5,500 more views than that.

with the first method we can't attribute the increase of the AP views directly to pinof and with the second method we can't attribute the increase in views directly to the last two days. but like. something happened for sure. yay!

Conclusion

yeah so, a lot of people went back and watched pinof. and by "a lot" i mean at least 955 individual people (see the likes on that one comment). at most it got 19k new views (see channel views). but in my opinion the most realistic estimate of how many views it got within 43h after the mukbang would be about 5-10k (synthesising the wayback machine results and channel views).

please phil let me look at your channel metrics, i would actually kill for that.

Literature

nopee, not That committed to the bit but ig here are the videos i mentioned:

x x x x

[a-human-beann]

He yearns to be a shark

Edited Portugal photo with the pheal by @zonnoforthezont here with other photos too

[asforthesoundtrack]

can we talk about this formspring for a second?

i know we've all seen this hundreds of times before, but take a moment to read it again. really let the words sink in. whenever this was posted (likely late 2009 or sometime in 2010), dan and phil already knew they were going to be in each other's lives forever. forever. that was what they were going to make happen come what may, coming straight from mr. commitment issues howell. not only that, they intended on being best friends forever. dan never had a best friend until phil. for the first time in 18 years, he had someone who always wanted to hear from him and who always wanted to share everything with him. i can only imagine how transformative that must have been.

and yet, at the same time - this was a simple yes/no question. he could've easily just answered "yes" and moved on. that's what he would do today. but instead he said "that's the plan," implying that maybe dan wasn't 100% sure he and phil would be best friends forever but he deeply hoped so. he'd already been through so much heartbreak and friend and family issues, to the point where he wasn't sure if someone would actually want to be in his life forever. but phil had shown no signs of leaving so far and was just as committed to dan as dan was to him. phil saw all the light shining in dan even when dan couldn't see why, and wants more than anything to share that light with the world.

and that commitment has never wavered over 15 years, despite those years containing some of the hardest moments of their lives. sure, dan had briefly considered living separately, but then phil convinced him how much better they are together. how much he loves having dan around. and now they share a freaking mortgage. so yeah, 2009 dan. i think that plan is gonna turn out just fine. ❤️

[10yearsofdnp]

January 5, 2015: Dan and Phil's film careers begin with a bang as they drop the news that they're in Big Hero 6!! 🤩🎥🤖

[swingfromthegallery]

We're All Doomed by @danielhowell had come to my state on on Oct 14 so I planned to post this gif today for That. and . well !!!!!!!

anyway I did this a while ago on my nintendo DSi flipnote studio hatena and i've slowly been posting these animations so ~~

based on the bag and jacket merch design by Neil McCathie ? i believe? and the fact that it reminds me of Muse Absolution~ (I also made a WAD zine based on that association. which is fun) (the second zine ive made featuring a muse album cover i now realize. huh. )

extra + audio version under the break .

i dont know what this is exactly but its just lyrics and outfits i enjoy dont @ me

Version with Apocalypse Please ( this is actually a New version from my DS tho bc i recently got the We Who Remain Mixtape for the End of the World on bandcamp after accepting I'm never gonna find the cassette so its That Version eheheheh) ----

VIDEO IMAGE DESCRIPTION SINCE TUMBLR ISNT LETTING ME DO ID IN ALT TEXT HERE:

[ID: Video with sound of the piano and drum with ambulance sirens intro from Apocalypse Please by Muse covered by We Who Remain over a pixel animation of a black sky where clouds come towards the center and a star gets bigger in the center, and then the darkness of the moon eclipses it from the left. Then figures of people in white appear throughout the image with the red caption on top "we're all doomed". then the cover art to muse absolution of shadows of people and a man in blue facing forward rises from the bottom ending with it saying "we're absolved" in blue. then the gif reverses while the moon moves out to the right of the picture, so the images are in a loop

End ID.]

This is Absolution by Muse btw <333 ---

Also yes i see the mistakes in the animation (particularly that One wiggly guy) but this was Before I discovered the advanced settings (despite owning this since.. 2011??) so shit was hard ok lmao.

also while im here. phanimation elders i miss u . also we're all doomed is so great. wahoo.