#doingsomegood

[mkmoondust]

Surprise charity Livestream!!!!! Tomorrow from 10am-2pm Pacific! Tune in at www.twitch.tv/sincerelybluejay to find out what we're playing and who we are raising money for!!!!! I hope to see you there!!!! #CharityStream #Doingsomegood #community #twitchcharitystream https://www.instagram.com/p/CpYWaYnPu8m/?igshid=NGJjMDIxMWI=

[moonfew]

Rescue of a bird that fell down a chimney! #jobsatisfaction #dailyreward #givingback #doingsomegood #gooddeed #nature #birds #loveanimals #lovemywork https://www.instagram.com/p/BycOuz8FTMC/?igshid=toz0xvw69s17

[gabyglifestyle]

A truly #beautifulnight with the absolutely #gorgeous and incredibly sweet and spunky @evalongoria and @mrg1906 #havingfun while #doingsomegood #globalgiftgala2018 @globalgiftfoundation @globalgiftusa too bad we got outbid on an #artpiece i really wanted. Maybe I’ll discover who the artist for that bust was and go in search of him/her. #lifeonthepurplegivinglane #lifeonthepurplelane #aroundtheworldwiththefortes #artbaselmiami #rollsroycedallas @jencarlosmusic @janicefreeman @noelschajris (at Eden Roc Miami Beach) https://www.instagram.com/p/BrIV6L1AHmO/?utm_source=ig_tumblr_share&igshid=1grkwdlaoc0pq

[gabyglifestyle]

A truly #beautifulnight with the absolutely #gorgeous and incredibly sweet and spunky @evalongoria and @mrg1906 #havingfun while #doingsomegood #globalgiftgala2018 @globalgiftfoundation @globalgiftusa too bad we got outbid on an #artpiece i really wanted. Maybe I’ll discover who the artist for that bust was and go in search of him/her. #lifeonthepurplegivinglane #lifeonthepurplelane #aroundtheworldwiththefortes #artbaselmiami #rollsroycedallas @jencarlosmusic (at Eden Roc) https://www.instagram.com/p/BrISGSDAJ3W/?utm_source=ig_tumblr_share&igshid=ka5jjg602fpq

[gabyglifestyle]

A truly #beautifulnight with the absolutely #gorgeous and incredibly sweet and spunky @evalongoria and @mrg1906 #havingfun while #doingsomegood #globalgiftgala2018 @globalgiftfoundation @globalgiftusa too bad we got outbid on an #artpiece i really wanted. Maybe I’ll discover who the artist for that bust was and go in search of him/her. #lifeonthepurplegivinglane #lifeonthepurplelane #aroundtheworldwiththefortes #artbaselmiami #rollsroycedallas (at Eden Roc Miami Beach) https://www.instagram.com/p/BrGFH1tATmF/?utm_source=ig_tumblr_share&igshid=2awxupj6zpep

[sleepymonkey97]

Got my ugly mug into the local paper with the old man and a few volunteers, pretty sure that makes me famous...right? XD #localpaperfamous #volunteer #volunteering #doingsomegood (at Boldmere)

[louisvelazquez]

This is what happens when you give control of your phone to @noraalys , random selfies are on tap #HappyThanksgiving #fitfam #fitness #Bodybuilding #nyc #drivingonthefdr #doingsomegood #randomselfies

[picturechange]

Tumblr Takeover Part II: La Finca Aurora

“When you grow coffee, it becomes a way of life.” Enrique told me as we trundled along in his pick-up truck. Beyond the window, a sea of leafy green coffee plants that make up La Finca Aurora stand erect as far as the eye can see. Since 2004, Enrique Ferrufino and his father Don Enrique have owned and operated the 500 mansana (10,000 acre) coffee farm located outside of Matagalpa in the La Fundadora region of Nicaragua. As we continue  down one of the many winding dirt roads that crisscross over the mountainsides, our conversation fluidly shifts from subject to subject. Enrique’s passion for coffee and his farm is apparent as he gives me detailed accounts of his family’s relationship to the coffee business, the coffee-making process, and the uniqueness of La Finca Aurora’s day-to-day operations. In the matter of minutes our conversation  has branched out in several different directions, taking on a similar shape to the lush green plants dotting his farm.

In addition to being committed to producing the highest quality of coffee, Enrique’s family has also been dedicated to giving back to the surrounding community since the very beginning. As their farm began to grow and prosper, surrounding farmers began to look up to it as a farming model he told me. “So we decided we could also grow coffee and impact the community.” Over the last three years Enrique and his father have not only worked hard to fully integrate all the processes on La Finca Auroa, thereby increasing  their own yield and profit, but they have also strived to turn their farm into a reference model that will help the smaller farms around them do the same. Their commitment has evolved into what Enrique calls “Project Aurora”. “When you are small, medium or large farm you have the same problems. You don’t really know the buyer [and] the buyer doesn’t really know the farmer, there is no traceability, and there [is] volatility in prices. Every farm has [these] problems.” he explains  to me. After being in the industry for so long, the Ferrufinos have learned to mitigate many of these crucial problems. Now through Project Aurora they hope to help other farmers rise above these very challenges. Through this project they will act as a bridge between the farmers and the buyers  and assure that both parties fulfill their commitment to each other. By committing to Project Aurora the farmer is expected to produce a consistent supply of high quality coffee while the grocer commits to providing a dependable market.  If it goes as plan the project will be a “win-win” Enrique explained. Even La Finca Aurora will benefit from these future partnerships. While they will provide participating farmers with assistances and supplies as needed, they will also profit from processing the farmers’ coffee as well as playing the part of the crucial connection between these two groups. While Enrique framed Project Aurora as a business partnership, the words he used  invoked a deeper, more personal, relationship. Listening to Enrique explain all the intricate details, it became to clear to me that for one to succeed, all parties involved had to commit to doing their part. “The goal” he said “is to always grow. “

La Finca Aurora have only just launched Project Aurora and are currently in the process of looking for the right partners. Since all the surrounding farms are pretty close, they have sought to extended this opportunity to three neighboring farms also located in La Fundadora. At the request of Enrique, the Picture Change team interviewed  each farmer and learned their story. Through this experience each of the Picture Change students had a chance to practice interviewing, listening and writing down what was shared with them. In three subsequent posts each of these three farmers’ incredible stories will be shared.  

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This is the first installment of a three part mini-series.  

Picture by: Emily Coey Written by: Erin Gold