#donor experience

[mcahalane]

Hooked On A Feeling - Why experience is everything

Hooked On A Feeling – Why experience is everything

Recently, Francesco Ambrogetti mentioned his recent book to me. His title intrigued me and I asked him to tell me more. Following is a Q & A about his new book, Hooked on a Feeling. I love the title – what led you to it? Can you explain why you chose it? People need to “anchor” an idea to something they know, and this is a popular song people will relate to! But joking aside, the book…

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[mcahalane]

Empathy: the smart fundraiser's superpower

Empathy: the smart fundraiser’s superpower

Could a small change in your thinking make you a more successful fundraiser?

I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder that they’re making products for real people.

This approach has made the company wildly…

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[mcahalane]

5 ways to improve your donor communication

5 ways to improve your donor communication

Are you thinking about your end of year appeal yet?

If you’re planning already – congratulations! If not, you’re probably not alone. Isn’t it still summer?

And if putting together that big year-end campaign makes you feel a little panicky, you might want to consider preparation. Did you know there are things you can be doing all year round that will make creating effective fundraising…

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[michael-w-wilson]

Is customer experience just for the private sector? What about nonprofits?

Is customer experience just for the private sector? What about nonprofits?

Nonprofit Constituent Experience

Customer centricity and customer experience is often associated with steps that companies in the private sector can take to build closer relationships with their customers and to deliver products, services, and experiences that are designed with the customer in mind.

But customer experience excellence doesn’t just apply to the business world. Whether it is a…

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[michael-w-wilson]

Your journey to change and transformation of the donor experience

Your journey to change and transformation of the donor experience

Digital Volunteer

You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption and innovate in completely new ways. Most importantly, you want to transform your nonprofit into a donor focused machine.

You are being introduced to new connected donors. You are seeing how they progress through a dynamic journey. You are discovering how they respond…

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[michael-w-wilson]

How to innovate the donor experience for mission relevance and financial growth

How to innovate the donor experience for mission relevance and financial growth

Earning relevance with your donors requires much more than the adoption of the latest technology or being on the social media flavor of the month. All of that can be for naught if the experience wasn’t enjoyable, didn’t meet the donor’s needs or was too complex. All of your innovation should about the user experience and simple design. All of your innovation should be about understanding what…

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[michael-w-wilson]

Donor experience questions to start with before beginning with projects and initiatives

Donor experience questions to start with before beginning with projects and initiatives

Portfolio and Project management is very important to improve the donor experience. It is frequently overlooked. We all start out very enthusiastically. We brought in some consultants. They gave us a great report. We have a roadmap for the next few years.  We launch into some of the initiatives. But beyond budgets, milestones, scope documents and all the PM process we get overwhelmed with, there…

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[michael-w-wilson]

What do leading indicators mean to the donor experience?

What do leading indicators mean to the donor experience?

SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if not more, important. The best way to think of strategy is to focus on the leading indicators that produce the results you want to achieve with the donor experience. Otherwise, any strategy will do. Leading indicators change quickly and are generally seen as a precursor to the…

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