Duplicate Content Exposed - Shattering The Duplicate Content Myth
You've heard it all before. If you write an article or a post on your blog and then republish it somewhere else, you're going to break the duplicate content laws and suffer a terrible fate at the hands of the all powerful search engines. What will happen? Will your website be sandboxed? Will your website be shut down? Gosh, could they even ban you from the internet? Do they really have that power?
Well the happy news is search engines are just software. Very big pieces of software but software none the less! So you're probably not going to be banned from the internet. Phew!
But what exactly is duplicate content?
It does exist. But not in the way the urban myth has perpetuated across the internet. All it means is, if you have a post on your website which you then post again on the same website, then the bogey-man (aka search engines) will treat it as duplicate content. They will only show the post or article they think is the most relevant in their search results. That's all. Simple as that. No sandboxing, no account closing, nothing.
It's not about posting the exact same content to different websites. A few minutes thought is enough to dispel that idea.
Think of a news site like Reuters or Associated Press.
Their news articles are syndicated to thousands of different websites every day. Do you think they change the articles for every website they're displayed on? Not a show! They also still rank highly in the search engines, so it is a bit of a mystery why the duplicate content myth still exists.
Another way to look at it is this: if you wrote a sizzlingly hot, amazing piece of content, would you want other people to change it when they publish it on their website? Definitely not.
When you write good content you want it to appear on as many different websites as possible, unaltered in any way. That way it's going to reach a lot more eyeballs, give you massive exposure and build your authority and credibility. And it might even get you tons of traffic, which is why you wrote it in the first instance.
Consider this also. If duplicate content was a reality, how would Article Directories survive, and why would they even have started? One of the main functions of an article directory is to give webmasters content for their websites. Read up on the conditions for using content from article directories. The rule that stands out is: if you're using an article from an article directory on your website, then you must not alter it in any way.
Bang goes the duplicate content theory everyone knows and loves!
So, next time you write some content, send it out to as many different websites as you can. Try and get the maximum exposure for your content as possible, but don't change it.It's yours, you wrote it and you had a particular message to get across so why alter it?
Did you know, Article Directories actively encourage syndication? Check out some of their blogs!
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