#dylan morley

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Super Bowl: A marketers blessing and a curse

Super Bowl: A marketers blessing and a curse by our Dylan Morley

The 58th Super Bowl takes place in Las Vegas this Sunday as Kansas City Chiefs take on the San Francisco 49ers. The Chiefs and star quarterback Patrick Mahomes head into game slight underdogs as they look to win back-to-back Super Bowls. However, off the field there will be an arguably even greater battle with brands fighting against one another to grab viewers attention through well-orchestrated…

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The importance of Public Service Broadcasting

Good public service broadcasting keeps citizens informed and well informed citizenry is an essential part of a high functioning society - a blog post about RTE by our Dylan Morley

We are influenced by what we see, read, and hear. For this reason, it is important that the content we consume is of the highest quality. High quality news and current affairs content should be impartial and ultimately aimed to inform the public with the key information and facts of all news stories. Good public service broadcasting keeps citizens informed and well informed citizenry is an…

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Lineker v. BBC: Social Media Guidelines and why the fish rots from the head on impartiality row

A really clever blog post by our Dylan Morley about the importance of social media guidelines, fish, media and politics

Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time England record goal scorer is notable for never receiving a yellow card despite making over 650 appearances in his playing career. However, it was his performance on social media that saw him earn a red card from the top…

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The 2022 World Cup in Qatar has caused a reputation crisis for FIFA

Despite FIFA ruining their reputation with the Qatar World Cup it still continues to be the most fantastic, celebration festival of football in the world..

“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host football’s greatest competition has faced some big questions.  From accusations of corruption in the bidding process to the treatment of migrant workers who’ve built the stadiums where many lost their lives. Homosexuality is illegal…

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21 Questions with...Dylan Morley

21 Questions with…Dylan Morley

welcome to the eighth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of. Next up is Ronaldo and 1984 fan…..Dylan! Tell us something about you that nobody else in the team might know? I have never had a pint of Guinness  What film have you watched more than five times? Shrek 2. What work are you…

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Football & Brand Loyalty

A post by our Account Executive, Dylan Morely about Brand Loyalty and Football

The recent return of the Premier League for its now 31st season has begun to intensify rivalry and debate with the offices of Fuzion Communications. As a Manchester United fan, I have been on the receiving end of most of the mockery that has taken place. However, it has not stopped me defending my club like I am a player or member of the coaching staff. In turn, this led me to think about why we…

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LIV vs. PGA: How the Issue of Sportswashing Has Thrown the World of Golf into Disarray

Sportswashing in Golf - Is everything and everyone for sale, including our reputations? A great blog post by our Dylan Morley

The creation of the LIV Golf Invitational Series has sparked huge controversary and casts realdoubt over the future of golf. This new golf tour is financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. You may recognise the Saudi PIF, as it was also in the news late last year after its purchase of Premier League club, Newcastle United. The LIV Golf tour, along with…

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