#fuzion pr

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Tour De France, tour de force.

You may not be familiar with the Tour De France, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? That’s correct – it’s Yellow. Or Le Maillot Jaune, in French. It hasn’t always been this way – 120 years ago in the first ever Tour, the winning rider, Maurice Garin, wore a green armband to signify his place at the top of the pile. 16 years later, in…

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Content Marketing - Does Your (company's) Shoe Fit?

By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing (CM) becoming one of the most important. CM is starting to replace traditional marketing, as customers become more and more aware of traditional advertising and expect new approaches from businesses to catch their…

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21 Questions with…Heather Lordan

21 Questions with…Heather Lordan

Welcome to the twelfth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of. Next up a fan of tattoos and Will Ferrell…..Heather! Fuzion Communications Picture: Miki Barlok Tell us something about you that nobody else in the team might know. I have four tattoos and am planning loads more! What film…

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21 Questions with…Olivia Trought

21 Questions with…Olivia Trought

welcome to the eleventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of. Next up is professional Norrie… Olivia! Fuzion Communications Picture: Miki Barlok Tell us something about you that nobody else in the team might know.  I actually don’t think there is anything they don’t know – I like to…

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21 Questions with...Dylan Morley

21 Questions with…Dylan Morley

welcome to the eighth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of. Next up is Ronaldo and 1984 fan…..Dylan! Tell us something about you that nobody else in the team might know? I have never had a pint of Guinness  What film have you watched more than five times? Shrek 2. What work are you…

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Back to life

….another holiday done. This time it was with Dee and a gang of family and friends who went to Arezzo in Tuscany in Italy for their very tribal Jousting Festival – if you haven’t been, then check it out as it is a very special ritual that happens twice every summer in the city. For the most part the whole of our gang stayed together in an Agri Tourism holiday farm development in the country about…

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United Airlines and the Costly Culture

United Airlines and the Costly Culture

When you hear the company name “United Airlines” what comes to mind? When you hear the company name “Volkswagen” what comes to mind? In both cases, you probably think of the well publicised and very damaging situations that have occurred, which have caused untold damage to these monstrous brands. At the time of writing United Airline shares had dropped significantly resulting in a market…

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The importance of remembering people's names

The importance of remembering people’s names

Early on in my professional career, I learned how important it is to get names right and here I will give you my simple tips to help you get them right too. My first job in Washington was on Capitol Hill in a Congressional office. The Chief of Staff’s first name was Christopher. “It’s Christopher. Not Chris,” he corrected me after I erroneously referred to him in the more casual manner.…

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