An Update on the Nook Lending/Email Issue!
eBookFling CEO George Burke reached out to Barnes & Noble earlier this week to find out why Barnes & Noble changed their LendMe system to require that loaned books be sent to the same email address the recipient uses for their bn.com account. We've already noted the privacy concerns this raises and the practical inconveniences that will result, particularly because B&N does not notify a lender if they've sent a book to an address that does not match up to a bn.com account.
Barnes & Noble requested that we not quote their response publicly, so we will summarize. They are now requiring that when you lend a book through BN.com, you enter the email address the recipient used to sign up for his or her Nook account so that the system can identify the friend's account and grant him or her the temporary license to the Nook book. They did not explain why this sync must now happen on the lending end rather than the receiving end, when a friend clicks the lend link from whatever email it is sent to and then logs into bn.com.
Here's George's response:
I appreciate the response. I do understand that a nook user must be validated in order to be granted a license to borrow a copy of the book. But prior to August 26th's website upgrade, validation of the B&N user would occur when a LendMe recipient clicked the loan offer in his email and logged into his account, at which point the loan would be paired with that user. An example of this is sending a loan offer to John Doe's secondary email [email protected] could be redeemed by simply clicking the loan offer in his email and logging into his actual [email protected] B&N account. Now, as of the 26th, that loan offer email offer sent to John can NEVER be redeemed because it wasn't sent to his B&N account email address. I know I'd be angry to receive a loan offer notice in my email that I cannot actually redeem!
This change seems inconsistent with B&N policy because when giving a gift card to John, it could be sent to any email address and redeemed under his B&N account email address.
Not only is it problematic for the loan recipient, but also a headache for the lender. The lender is not given any notice prior to sending that there is no B&N account attached to that email address. And during the 7-day loan acceptance period the lender can't cancel the loan offer and get the book back to try to send again; it will remain in limbo for 7 days. Unless his friend contacts the lender about how the heck to borrow this book he's been sent, the lender will never even know there was an email address mismatch.
This change will cause plenty of unredeemable loan offers due to this error. Should a LendMe recipient really endure an unredeemable loan offer staring him in the face for 7 days as a result of faulty authentication logic, when really the loan can simply be paired with the borrower's account at login, making a headache-free lending experience as it was pre-August 26th?
My belief is that this change did not occur as an effort to shut down a lending community like as eBookFling, but is rather an unanticipated glitch when upgrading the website. Would you agree?
And is it possible to recognize this glitch and revert to authenticating the B&N user upon clicking the loan offer and logging in?
We'll keep you updated as we know more.