Jul 14, 2014
Share the Road in London
Share the Road TV ad addresses road rage @TfLOfficial @mcsaatchi @stink @speade_editors @thejunglegroup @framestore
Transport for Londonhas launched “Share the Road”, an integrated advertising campaign addressing the challenges of using London’s busy streets. The campaign calls for people to change their mind-set from a competitive to a considerate one, and aims to help them rethink their attitudes towards each other. “The Voice of Reason”, shot in black and white, focuses on Londoner Nadine Marshall asking…
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