#empathy mapping

[troydthompson]

Empathy Mapping: The First Step in Design Thinking

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.

[syndicode]

Awesome UX mapping cheat sheet

When you create the design make sure you have the common understanding of visualization methods, customer journey maps, service blueprints and so on… This awesome UX mapping cheat sheet makes sense of and describes various aspects and processes associated with a product. Use it!  There are ...

[syndicode]

Awesome UX mapping cheat sheet

When you create the design make sure you have the common understanding of visualization methods, customer journey maps, service blueprints and so on… This awesome UX mapping cheat sheet makes sense of and describes various aspects and processes associated with a product. Use it!  There are ...

[hbillustrationsbcu]

Empathy Mapping

Andrew Fowles’ work shop was a big help to me as it gave me a chance to revisit the purpose and the audience for my piece. He made us think of six areas when considering the audience, making us put ourselves in their shoes and thinking about what we want them to:

Think

Hear

Feel

Do

Say

See

With this I came to the conclusion that I want my audience to range from secondary school and up partly because I don't want the younger years to be effected by the imagery in the animation, I feel the older years (11+) can handle it even if most will be only implied, there will be powerful themes explored. 

Think- i want them to think about the issues in the flip book, maybe research it at a later date?

Hear- The gallery environment (feet and muffled talking) not sure about music.

Feel- I want to provoke an emotive response, i want them to be shocked and provoke thinking

Do- standing and sitting

Saying- Discussing the images, i want them to discuss the vulgarity and the shocking themes.

Seeing- Following the transitions, maybe thinking about the reasoning behind them

[crankyangela-blog]

Empathy Mapping helps us consider how other people are thinking and feeling. Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well.