It's so sad hearing the news @conedenim whiteoak plant is closing down - We have been lucky to visit the Greensboro mill many times over the last 15 years - our creative director mohsin even did his denim 101 training there together with Amy Leverton @denimdudes back in 2005 - When ever we give any denim history lectures - Cone mills is a starting point- Cone mills standardised many of the denim production methods we use today - as well as Kaihara mills, Cone each season sponsor our denim students - and go above and beyond helping the young generation - We just feel lucky and privileged we were able to visit Greensboro and use their fabric. The garments we have still in our own #endrimearchive made with their fabric will be treasured even more. Today is a very sad day.