#ensighten

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New Post has been published on Work With Wilfried

New Post has been published on http://w578.easymonie.com/leadferret-releases-a-directory-of-contacts-in-companies-using-ensighten/

LeadFerret Releases a Directory of Contacts in Companies using Ensighten

Calabasas, Ca (PRWEB) May 11, 2015

Ensighten considers itself to be the leader in enterprise data and tag management, which enables businesses to manage their websites more effectively. They claim to be able to boost marketing agility and eases privacy compliance, using the industry’s first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. Ensighten’s proprietary data and tag delivery network and patented technology put them on the forefront of helping organizations deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers can use Ensighten AMP to collect, own and use their onsite, offsite and offline data.

See the full directory at: https://leadferret.com/directory/companies-using-ensighten

Marketers can also use LeadFerret’s latest directory of contacts in companies using Ensighten, to search for contacts in companies that are actively valuing their tag management and privacy compliance, and managing their websites in general. Whether one has a product or service that compliments the type of service Ensighten offers, or is a competitor, new and existing LeadFerret users will be able to make the most of this directory, by having access to the most valuable prospects, with complete information, including email addresses, social media links and more, making it easier to develop marketing campaigns.

About LeadFerret LeadFerret, Inc offers an online B2B database with complete data for over 17+ million business contacts. Users can search and view all 17+ million records for free, with no limitations, users only pay when they want to download records. Every record comes with complete information, including email address, phone number, company information, and much more. Many records now even come with social media links. For more information, go to: http://www.LeadFerret.com

Disclaimer: LeadFerret is in no way affiliated with or partnered with Ensighten.

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[anametrix]

Viacom TV Fans Drive Social Conversations Cross-Platform

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[anametrix]

Ensighten Acquires Anametrix for Industry-First Analytics Platform

When does 1 + 1 equal more than 2? The answer: when two tech innovators come together to support fundamental changes in how customers collect, own and act on data generated across the entire customer journey. The Anametrix team was delighted to come to work this morning as part of Ensighten, the world’s largest tag management services company by revenue and one of the fastest growing companies. The merger combines Ensighten’s global omni-channel data and tag management platform with the Anametrix marketing analytics platform. [link to press release]  Read More

[anametrix]

What Comes After Tag Management? Use Metrics That Matter to Make Sense of Data

Tag management (TMS) has emerged as one of the most important systems to manage data, big and small. That’s because it collects data now scattered across multiple silos and behind the firewalls of vendors. Not only that, it can connect data back to individual consumers, providing a record of what they did, where and when. But once you have the TMS data, and combine with other relevant data sources, what do you do with it all? Almost everything is measureable today. But that doesn’t mean it’s meaningful. Gaining insights from the volume, velocity of variety of data generated in today’s digital world requires analytical tools and insight into the metrics that matter. In fact, knowing the metrics that matter is a critical step in making use of data to drive better marketing decisions.

[anametrix]

Tag Management: From Tags to Managing Customer Digital Data

Image by James Royal Lawson

Forrester blogger James McCormick last year called tag management a “sizzling hot topic.”  And now a few months later, the industry continues to prove him right.  Ensighten, a leader in the evolving tag management industry, announced that it had acquired London-based TagMan, the pioneer in tag management, while also landing Series B funding of $40 million. Tealium, another tag management leader and innovator, won the Digital Analytics Association’s award for New Technology of the Year with its AudienceStream program, “a real-time audience discovery and digital data distribution platform.”

Read More

[anametrix]

Josh Manion: Leading a Revolution in Tag Management

Josh Manion, Ensighten’s founder and CEO, is an analytics thought leader who described what he calls, “the tyranny of tagging,” at the eMetrics Marketing Optimization Summit in this past year. He founded Ensighten in 2009 to deliver breakthrough tag management technology to clients, and earlier established Stratigent, an agency offering fully customized website analytics consulting. In this two-part blog, Josh talks with Anametrix CEO Pelin Thorogood about what he calls the “tag management revolution.” Read More 

[cavesproject-blog-blog]

More Control over Cookies

“Do Not Track” consumer requests are rarely followed by advertising companies or enforced by the FTC, so Ensighten is putting the control in someone else’s hands: website owners’.

Their new software will help the site owners to block companies that disregard "Do Not Follow" requests and gain more control over tracking cookies, which is much needed since a great deal of tracking tools that did not get the owner's original approval are installed on websites.  More control over tracking equals more control over your privacy (and less profit off of your data for the tracking companies).

For in-depth information about the start-up's platform and why it could be beneficial, read Jennifer Valentino-DeVries’ WSJ article.