Viacom TV Fans Drive Social Conversations Cross-Platform
As a Viacom executive and analytics expert, Shari Cleary has a unique vantage on fan engagement for TV programming offered by the world’s fifth largest broadcasting and cable company. She’s VP of Strategic Insights and Research for the Viacom Entertainment Group, a team responsible for audience metrics and analytics for Comedy Central Digital, Spike Digital and TVLand. She’s also a board member of the Digital Analytics Association (DAA). Shari and Pelin Thorogood, CEO of Anametrix, an Ensighten company, have been colleagues and friends for nearly a decade during a time when computing power, data and analytics changed profoundly. Now in this two-part blog, they talk about data and the social conversations driving always-on engagement in media and entertainment. Read More















