#esc dijon

[loenarz]

Weiterbildung für die Manager der Weinbranche

Weiterbildung für Manager der Weinbranche

Hochschule Geisenheim ist Mit-Initiator der European Wine Business Summer School

Das Team der Initiatoren (v.l.n.r.): Diego Begalli (Verona), Simone Loose (Geisenheim), Steve Charters (Dijon), Jerome Gallo (Dijon), Gergely Szolnoki (Geisenheim), Roberta Capitello (Verona)

Die ESC Dijon, die Universität Veronaund die Hochschule Geisenheim planen gemeinsam eine European Summer School für Manager…

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[sanscompromis]

Une expérience sur le harcèlement de rue : "Ma façon de m'habiller mérite t-elle de me faire agresser ?"

Une expérience sur le harcèlement de rue : “Ma façon de m’habiller mérite t-elle de me faire agresser ?”

#HarcèlementDeRue #CultureDuViol #Préjugés

Neuf étudiantes de l’ESC dénoncent le harcèlement de rue dans une vidéo tournée début avril dans les rues de Dijon intitulée, “Ma façon de m’habiller mérite t-elle de me faire agresser ?”. Elles sont habillées différemment et se postent devant les passants dont on découvre les réactions.

Selon un récent sondage, pour 27% des français, l’auteur d’un viol…

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[plumptonwinery]

Oenology Challenge – Wednesday 18th February 2015

In homage to one of Britain’s favourite TV game shows, the wine departments of Plumpton College and of the Burgundy School of Business will be performing ‘University Challenge’ in a more vinous light. Plumpton College, who offer the UK’s only undergraduate and postgraduate wine degrees, was keen to highlight the quality of its current students via a friendly competition. The Burgundy School of Wine & Spirits were up for the challenge, and agreed to compete this year in the first “Oenology challenge”.

Taking the role of the quizmaster will be Justin Knock MW.  With an extensive career in both wine business and production, Justin is eminently suitable to devise a quiz that will challenge the wine students’ brainpower and knowledge. Helping to host the event will be London Cru, the capital’s first urban winery.  London Cru receives grapes from both England and Europe and crafts them into unique wines, so it is the perfect venue to welcome both British and international students to compete for the Oenology Challenge Trophy.

Of course events like this don’t happen without the support of others.  Plumpton College graduate and Sussex vineyard owner Jonica Fox was keen to be involved in this competition by providing the winning prize.  The lucky winning team will be awarded a bottle of the Mayfield Expression 2010 Brut Rosé, a unique English sparkling wine that balances Pinot noir, Pinot Meunier, Chardonnay and a hint of Pinot gris in a field-assemblage cuvée made using the saignée method.

 Plumpton College

Plumpton College is Britain’s Centre of Excellence in Wine education, training and research, and is the only Higher Education Institution to offer undergraduate degrees in Wine Business and Production in English in Europe. Our courses include the best practice from both the ‘Old’ and the ‘New’ World, and we have excellent contacts within the English wine trade and with wine producers in Europe. First offered in 1996, around 150 students attend these courses each year, and graduates from the Wine courses at Plumpton College have forged careers and business in the UK and around the world

http://www.plumpton.ac.uk/department/wine-and-wine-research/21

ESC Dijon

Founded in 2013, the School of Wine & Spirits Business is an institution dedicated to education and research in the wine and spirits industries. Our programmes prepare graduates to become capable specialists who trade in wines and spirits, market their products innovatively and play managerial roles in all divisions of these demanding industries. Located in Dijon, the capital of the world renowned wine-growing region of Burgundy, the School of Wine & Spirits Business is part of Burgundy School of Business (Groupe ESC Dijon-Bourgogne).

http://www.swsb.eu/

Justin Knock MW – Purple Hand Wine Company

Justin Knock is a winemaking consultant and Master of Wine with 15 years of winemaking and international business development experience. He makes, blends and sources wine for clients in Australia, New Zealand, the USA, South Africa, Chile, Argentina, Spain and Italy, for customers in the UK, Europe and Scandinavia. Well-travelled and with a strong scientific background (MSc/ BSc), an Australian compass and a London base, he has a rich insight into quality wine production, consumer behaviour and trends, and a unique analogical array for communicating about wine.

http://www.thepurplehand.com/sample-page/

Sussex Vineyards

At Sussex Vineyards we are proud to be grower-producers of enticing English Sparkling Wines. We are a rosé-led house, making single vineyard wines in classic styles and with innovative blends from our two vineyards: Hobdens and Lakestreet in the East Sussex High Weald.

http://www.sussexvineyards.com/

London Cru

London Cru is central London’s first winery. With state of the art equipment and only the best grapes sourced from European vineyards, London Cru is the first opportunity Londoners have had to get directly involved in the winemaking process.  Providing a unique experience for people wanting to get more involved in the winemaking process without having to leave London. Tours and tastings are available, and the winery is available for hire as a unique events space in the city. Our winery is housed in a former gin distillery, under Roberson Wine’s Earls Court head office, near its award-winning shop in Kensington.

http://www.londoncru.co.uk/

[cuisineandevents]

[vincentpetre]

Innovative and Trends conference for Wine Management (#ITWM) to be held at ESC de Dijon

Next June 22nd, the ESC Dijon Institut du Management du Vin and the UNESCO Chair Culture et Tradition du Vin will host the first International Conference on Innovation & Trends in Wine Management  (ITWM).

"The Conference is intended to bring together researchers and wine professionals in order to explore a range of relevant wine business issues in a multidisciplinary approach.

The Focus of the Conference is Innovation & Trends in all the fields of Wine Management. Innovation tends to play a more and more important role in the wine industry management whether it is in marketing, strategy, human resources, logistics, organisation, accounting, or finance. The purpose of this conference is to underline those trends and try to understand through testimonials, case studies, best practices or academic research where those trends come from, and why and how they work."

A special focus on digital will be highlighted with the keynote of Paul Mabray - Vintank CSO. 

The topics (see below) are mouthwatering and the presence of Paul Mabray reinforces the attraction of this day conference. I'm anxious to see more conferences like this and why not, welcomed by the Wine Institute INSEEC.

SUGGESTED TOPICS ARE LINKED TO INNOVATIONS & TRENDS IN ALL THE FIELDS OF WINE MANAGEMENT

1/ Climate changes

Impact on production conditions Impact on Marketing Strategy (sustainable development)

2/ Industry challenges

Fight against counterfeiting (like bubbles code, engraved codes, etc.) Wine tourism initiatives Joint-ventures between wine estates operating in different countries Decrease in operating costs Export and import issues (taxes, public support, seminars, etc.) Human resources issues

3/ New business models

The importance of speculation Financial index: LivEx Scarcity/limited production impacting the price

4/ Entrepreneurship and family business

Financing and accounting for wineries & vineyards Education in the wine industry Return-on-Investment measurement Business Transmission

5/ Better use of scientific technology

Wine-making process Quality improvement Eco-friendly wines (organic-biodynamic-natural) Sustainability

6/ Pricing strategic evolution

Premiumisation of wines rated by critics (scarcity management) The emergence of qualitative bulk wines (like Bag-In-Box) Sales promotion in supermarkets Auctions of old vintages 

7/ Product Innovations

Packaging Alternative closures Q-R codes Labels  (certification) Information content on back-labels (stories, grapes, soil, map, ) Size of the bottle (magnum or bigger-half bottle) Shape of the bottle to create brand identity Material used: can, BIB, glass, pet, etc. Transformed product (like flavoured wines or champagne with golden leaves, etc.) Cellar management (storage services, monitoring of the temperature change, transport, home-cellar devices, etc.)

8/ Brand Power

Brand power generated by intensive promotional supports irrespective of the terroirs or the appellations Branding strategies Power of the fine "dream" wines Mix-ups with appellations & estate names Line extension and brand extension Importance of country-of-origin and region Loyalty programs

9/ Alternative distribution channels and new sales techniques

Vending machine M-commerce E-commerce Digital Social Networks Logistics and supply chain challenges (quick access to new markets) Consumer grouped purchase Tasting rooms and sales at the cellar Auctions Large super-store/specialty stores dedicated to wines Selling wines to take-away in non-traditional channels: wine  bars, restaurant, en-primeur Wine clubs Development of applications for smartphones (taste-a-wine) Performance increase in shelves' management in supermarkets Category management Retail brands vs private labels 

10/ New Promotion techniques

Word-of-mouth effect Events (Vinocamp, fairs, joint events: wine & food; wine & books, charity) Media: street marketing, interactive billboards, social networks Public Relations The impact of movies, books, comic strips, mangas on consumption 

11/ Institutional innovations

UNESCO-oriented projects 

12/ Emergence of new legal and regulatory issues

EU constraints National constraints Tax issues Distribution monopolies 

13/ Emergence of new segments

New consumers : the Y-generation Niche consumption Organic/biodynamic wine consumers Natural wine consumers Religion-oriented wines

14/ Challenges linked to changes in consumers' purchasing behavior

Cultural adaptations (red wines in China) Experimenting (make your own wines) 

15/ Consumer changes in terms of taste

Consuming less but better Fruity wine; ready-to-drink Preference for residual sugars The influencers' role : critics, blogs & User-generated contents Lower alcohol percentage wine Flavoured wine Places of consumption (wine bars instead of restaurants, etc.)

16/Case studies for practioners

Best practices Success Stories Testimonials

17/ Food and wine associations

18/ Drinking and driving issues

[pengloveswine-blog]

Hello Everyone~~

Well, nice to be on tumblr, although it's the first time I get to use it, I start to feel the its attractiveness. Perhaps the only thing which makes me feel uncomfortable is the page will use the language of the country where you stay, but the language is probably not the language you're quite skilled at using, for example, French...It really took me quite a while to find a place to start my first blogging. What's worse is I find out the place where I can change the language into English during my writing...Well, no mention of it anymore, I think I will like here.

Well, something about myself, I've been studying International Trade for the past 4 years, and recently I've studied Wine Business for around 1 year in Burgundy School of Business, Dijon, France. But don't worry about the language, everything in this program is in English, that's why I dared to come here with only some very basic French. Since I'm about to finish my study in just 1 month, I'd better talk something about my professional future. Well, luckily, I've found an internship in south of France, in a city called Pénézas. I'm sure none of you know it, so I don't mind bothering to explain it a little to you, well, this is a city to the left of Montpellier, or of Provence if you don't know Montpelier, or of Cote d'Azur if you don't know Provence, etc, etc...It's a six months intern about Exportation of wine from France to China. It must be very challenging, and also I would benefit quite a lot from it for sure. I probably will go back to China to start my international business after it. Hope it would be something about wine since wine marketing in China has sound potential, and one of the reason I came here to learn wine is that I don't want to involve myself in the trade like socks, shoes, cloths, kitchen knives...you know...those things made in China, wine trade is much more attractive than those.

Well, since it's my first blog, I don't want it to be lengthy, or as we Chinese say:"like the rag twinging old women's feet--long and stink!" So I'll end it here, but remember, "I'll be back!"

[diplomes-escdijon-intl]

l'ESC Dijon a 110 ans!

Chères diplômées, chers diplômés,

Le 20 mars prochain, nous fêterons les 110 ans l’Ecole, au Zénith de Dijon.

110 ans que notre Ecole n’a cessé de grandir. Elle a su s’imposer comme un lieu d’excellence en matière d’enseignement et de recherche, de s’affirmer comme « créatrice d’avenirs » à travers les promos qui se sont succédées sur tous les programmes, la mienne, la vôtre…

L’Association des diplômés s’est donc naturellement elle aussi agrandie : nous sommes plus de 7 500 anciens et serons plus de 8 000 dès le 20 mars !

Mais notre Association s’est également internationalisée grâce à vos parcours et choix de vie.

Depuis mon élection du 12 décembre 2009, nous avons mis en place une « Commission Internationale » qui a commencé à vous contacter sous l’impulsion de son responsable, Samuel Mignot.

L’objectif de cette Commission est d’abord de vous écouter tous, d’être à votre disposition et de vous proposer des lieux d’échanges (Blog International et site Internet indépendant de l’Association en construction) mais aussi des services divers : 1 ambassadeur diplômé par pays, des offres d’emplois que vous nous ferez relayer et que nous diffuserons ou d’autres que nous aurons et que nous vous relaierons, des Antennes Pays de l’Association avec des soirées conférences, dîners ou tout autre initiative que je vous souhaite nous solliciter pour action dès que possible…

Les réseaux sont une force qui, dans notre période économique difficile actuelle, apporte réconfort, écoute, partage et entraide…le tout dans le style convivial d’un diplômé du Groupe ESC Dijon Bourgogne !

Je vous invite donc tous à contribuer à la fédération de notre réseau, qui dépasse les frontières, en donnant un peu sous au moins 3 formes possibles :

Un peu de temps en prenant en charge une Commission, comme une Commission Pays par exemple, pour vous retrouver entre diplômés travaillant et/ou résidant dans le même pays

Un peu de vos spécialités en proposant des interventions dans des Commissions Métiers ou Services pour des conférences, débats, soirées…

Enfin, plus simplement, en nous retournant votre cotisation pour contribuer à toutes les actions en faveur de la fédération de notre Réseau

En participant à la vie de l’Association, venez VOUS retrouver !

Amicalement ,

David Butet

ESC Dijon Promo 2000

Association des Diplômés du Groupe ESC Dijon Bourgogne

Président