Wordplay is a literary technique and a form of wit. “Bijules”, as a brand name, endorses the act of buying jewelry: “Buy jewels”, while promoting me as jewelry designer: “By Jules”, and inspiring a call to shine: “Be jewels”. The intended effect of mixing tattoos, grillz, fine jewelry and experience is defined by the “Tattooth Parlour” event series. Tattoos and gold jewelry have existed as parure, or adornment, since mankind first wore protective coverings, or clothing. Modern society no longer seeks the origin of everyday practices, yet artists constantly choose to manifest these origin stories to the public by way of their artforms. The “Tattooth Parlour” series facilitates female artists in tattoo and performance culture to collaborate with me as a jewelry designer in order to create global retail/cobrand opportunities, event activations and innovative original content.”- @juleskim of @bijules on #context of #tattoothparlour #eventseries #globaltakeover #stayunited #fangchoker (at New York, New York) https://www.instagram.com/p/B-Ae0gWlU3r/?igshid=xe3smwivjj2m