An introduction to DeVita
Do you want to learn all about the AOMG artist DeVita? This article will cover everything you need to know about the third female member to join the labels roster.
The content of this article is also available in video format, embedded at the bottom of this article.
Prelude
In early April of 2020, the Korean hip-hop label AOMG ambiguously announced that a new artist was signing onto the label. This label was grounded by the Korean-American triple-threat; Jay Park, who’s also one of its executives. This is a label with a very organic feel and artist-oriented nature, which stands out compared to many other music labels.
On April 3rd, the label’s official Instagram account posted a video. It was titled, “Who’s The Next AOMG?” where fellow AOMG members talked about this upcoming recruit. They sprinkled small hints and details by sharing their thoughts on the artist without mentioning who.
Around the world, fans immediately began speculating on who this could be. The major consensus was that it had to be the solo artist Lee Hi, due to reporting like this: “AOMG responds ‘nothing is confirmed’ to reports of Lee Hi signing on with the label”
A few other names got thrown in fan speculations like Hanbin (B.I), previous member of IKON, Jvcki Wai, and MOON (문) aka Moon Sujin. This despite a few of these already being signed to other labels.
On April 6th, three days later, the account was updated with a part two. This time dropping more hints, which would exclude many names from fan speculations.
On the 7th of April, the label’s official Instagram account posted a short teaser. The video sported an 80’s retrofuturistic setting, with a woman turned from the camera, dressed in all black, rocking braids, and some glistening high-heels. As it seemed to be a female, some were now certain that it had to be Lee Hi. A small few actually guessed correctly that the one who would be joining AOMG would be Ms DeVita.
Finally on April 9th, it was official! She debuted with the music video, from which the teaser clips was taken from, EVITA!, which accompanied the release of her EP, CRÈME.
What does the name DeVita mean?
The name DeVita, draws inspiration and meaning from two things. Firstly, Eva Perón – also known as Evita – who was Argentina’s former First Lady. When Chloe was learning about Eva’s life, it inspired her to combine “Devil” and “Evita”, thus creating “DeVita”. The name signifies the duality of how both Eva Perón and DeVita could be perceived. Either being a devil, or an angel depending on the eye of the beholder. Secondly, Salvatore Di Vita, a character from Cinema Paradiso, was also a source of inspiration.
An introduction to DeVita
Chloe Cho – now known under the artist name DeVita – was born and raised in South Korea, until the age of eleven. In 2009, she moved to Chicago, where she would learn English.
In 2013, she went back to Korea and participated in the third season of the show; K-pop Star. A talent show, where the “big three” (the three largest music labels in Korea) hosts auditions to find the next big k-pop star. However she didn’t win, therefore neither got signed.
Later on, she returned to Chicago and graduated high school. After reflecting on what she wanted to do next, she decided to make music. In 2014, her pursuit to become an artist brought her to the talent show Kollaboration. On this show, she performed covers and actually ended up being a finalist. Despite her talents, she did not triumph as the winner of the show.
Not letting these losses stop her, she started releasing music on Soundcloud. The earliest release I could find, Halfway Love (Ruff), was from 2016. Her catalogue consisted of both covers and original music.
One day, Kirin, an artist and CEO of the music label 8balltown Records, was introduced to DeVita’s music. He liked what he heard and the two linked up. In May of 2018, WEKEYZ, one of 8balltown’s producer duos released a track titled Sugar. This track featured both DeVita, and the AOMG rapper Ugly Duck. This was the beginning of many collaborations to come.
On August 28th of 2018, just a few months later, AOMG released Sugar (Puff Daehee Mix).
This was a remix done by Puff Daehee, the alter ego of Kirin. Along with this track, it was accompanied by a music video starring Kirin, DeVita, and Ugly Duck. For most people, this was their first time seeing DeVita.
DeVita continued doing features on many songs by Korean artists while creating a little buzz for herself. There’s one notable feature, which could be seen as an important milestone in her career. That is her feature on the track Noise, from AOMG artist Woo Won Jae’s project, titled af.
In a tweet a few days after the release of CRÈME, she shared the significance of this moment.
“I was still making minimum wage working at a restaurant back when Noise dropped- I wrote my part during my shift on the back of this receipt paper. This was about a year and a half ago. A little bit after that I got a call from Pumpkin at 3am Chicago time. He said Jay wanted to meet in Philly in 4 hours. They put me on a plane and the rest is history.”
The phone call she mentioned in her tweet, about Jay wanting to meet, must have been made around September 2018. Jay was performing in Philadelphia at the time. The moment they met in Philadelphia was actually captured through a photo of the two. However, this picture ended up getting removed later on.
Fast forward a few months and Jay had just released his Ask About Me EP. The project focused on a western audience, so he went to the States on a promo run. During his visit, he also met up with DeVita once again, as can be seen here.
Finally, on April 9th, her being signed to AOMG was officially announced and she debuted with her EP titled CRÈME. Her joining AOMG, looked like something that happened pretty naturally. The vast majority of artists she had collaborated on tracks with happened to be AOMG members. Getting comfortable with the AOMG family, likely made the decision to join crystal clear.
Artistically
Just a quick look at her body of work thus far, a majority of it is in English. However, she has no issues singing in Korean, as proven by her feature on Code Kunst’s; Let u in. The tone in her voice has this sort of mixture of many singers, a melting pot of sorts. It reminds me of Audrey Nuna, SAAY, H.E.R, some vocal riffs from Dinah Jane, and at times, just a tiny bit of Ariana Grande.
As an artist, she’s still in the early stages of carving out her own unique sound and style. There’s incredible potential here, but her distinct identity is not completely there yet. I see before me a caterpillar that within a couple years, will transform into a butterfly, with its own identifiable pattern to spread its wings out on.
From what she’s shown so far, I would say she seems most comfortable doing R&B and soul music. However, beyond a quick description I prefer to refrain from categorizing her. Mostly because artists generally feel limited when categorized. More importantly, because we have no idea what she has in store for the future.
Debut EP: CRÈME
CRÈME is DeVita’s “crème de la crème”. She constantly modified the tracklist to present her debut project in a way that held her personal standard; essentially presenting us her best tracks. The result is CRÈME, which consists of five tracks, with a runtime of fourteen minutes altogether.
This EP showcases the fact that she is a competent songwriter, able to write some soulful, emotional ballads. It is completely in English and all the tracks are written by her, telling both life stories of her own and that of others. A majority of the production was handled by her “musical soulmate”; TE RIM, but other notable names, like Code Kunst show up as well.
Tracks:
Movies, introduces the project in a very gentle manner. In the track, DeVita paints a picture of a criminal couple, getting a rush, by committing crimes together. The lyrics feel inspired by movies like Bonnie and Clyde. My initial thoughts were that, for some ears, it could possibly be “too” calm as an opener. It doesn’t demand attention the way EVITA! does. Simply put, it’s not a bad track. I would just have put this track later on in the EP.
EVITA!, is something different compared to what I hear from others in the K-R&B lane. I love the 80’s aesthetic in both the track and music video. Sonically, the nostalgic saxophone riffs, warm lush synth pads, thumping bass line, results in a trip back to the 80s. With this recipe, topped with DeVita’s “current” contemporary soul and R&B voice makes for an interesting combination. The music video had that futuristic 80’s look with the neon colors, and I loved how the guns she played around with looked a lot like the “Needlers” from the Halo franchise. The title is once again just like DeVita’s name, an ode to the controversial Eva Perón. The instrumental was originally used by TE RIM, the producer of the track in 2017. His version has the same title as DeVita’s version and I recommend giving that one a listen as well, as it has a different feel to it. This track was definitely one of the highlights of the EP.
All About You, is a simple yet beautiful piano love ballad. Originating from her own tales of love, her vocals effortlessly capture what she felt during these moments.
1974 Live, is yet another ballad, but this time, with a calm guitar backing, playing a poppier R&B chord progression. DeVita’s voice is given a lot of space to be in the center of the track. As soon as I heard this track I became curious. What was the significance of this year, which would have her title the track as such? My questions were left unanswered… until the EP had marinated a while, when she tweeted: “1974 Live is about Christine Chubbuck”. In case you’re unfamiliar, Christine Chubbuck was a television news reporter, who made history in 1974. She was the first person to commit suicide live on air. According to her mother Christine’s suicide would on paper be due to an unfullfilling personal life. All throughout her life, she had experienced unreciprocated love. With this information tying back to the track, it becomes a lot less ambiguous and reveals a more cohesive narrative.
Show Me, is the final track of the EP, featuring immaculate production from the talented CODE KUNST. The sound is very moody, which fits her voice like a glove. This is my favorite performance on the entire EP, both lyrically and vocally. The lyrics present someone who’s fed up dealing with men, who talk the talk but don’t walk the walk. Now she’s looking for love with someone who’s honest and “real”.
With the project being a year old now, it has already gotten her nominated for both Rookie of the Year along with EVITA being nominated for Best R&B & Soul Track in the 18th iteration of the Korean Music Awards.
A majority of listeners seemed to enjoy the project. Many seem to be in love with her voice judging by the endless amounts of praise she has received, often described as painfully addicting, soothing, smooth, and so on.
I also asked a friend who’s a huge fan of Korean music, especially the hiphop and r&b scene to share her thoughts on the project. Here’s what she said:
"This whole project is empowering, in particular the tracks Show Me and EVITA! DeVita being a new artist, managed to impress me and many more listeners through this EP. As mentioned earlier, empowering lyrics with unique melodies and beats. Especially with the track EVITA! The fact that 1974 Live and EVITA! was referring to, two historically important women, is something that I love. This is one of my favorite EP:s of 2020 and DeVita is now included in my list of favorite artists." @Haonsmom
From what I’ve seen, only a few have been vocal about not really being too fond of the project. Some were left a bit disappointed, as they were expecting more hip-hop and R&B from an AOMG artist. The lack of “danceable” tracks was also a concern to some. Despite these criticisms, one thing was always mentioned; the girl has a beautiful voice and is obviously talented.
After listening to this EP, I hear a lot of potential. Being an EP with just five tracks, it definitely avoids overstaying its welcome. It’s brief enough to allow a listen through the entire project, no matter what you’re doing. My favorite tracks would have to be Show Me and EVITA!, but I found the whole project to be enjoyable. This EP is sprinkled with lovely vocal performances and simple but captivating production. I do still stand by my opinion that Movies would have fit better later in the tracklist if you’re chasing that mainstream ear.
I think the way EVITA! kicks you in the face, demanding attention, would’ve been a better fit as the opening track. In contrast to the other tracks, the energy level is unique, making the placement feel odd as the rest of the tracks have a chill vibe. All in all, this project gave me a taste of the “crème” but left me with a curious yearning for what this chef will whip up for dessert.
Bright future ahead
The addition of more female artists to the AOMG roster was much needed. Hoody was the first and only female member for about four years. This was the case up until late 2019, where she was then joined by sogumm, who had just won AOMG’s audition program called SignHere. Now funnily enough after DeVita, Lee Hi actually did end up officially signing with AOMG on July 22, last year.
Based on what I’ve heard during Devita’s Kollaboration days, she has improved immensely. This topped with her leaving the impression of someone passionate about their craft, bodes well for what's to come. She seems to be someone who'll constantly evolve.
Following an artist, at the early stages of their career, is something that I always find exciting. With such a lovely debut, I cannot wait to see what the future has in store for DeVita.
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Credits:
The first image in article: Original photo, pre-edit from @jinveun
Gif from the Sugar Puff Daehee MV: @moxiepoints
