Changing Idea
After having created a short example of what our final ‘Satan Said Dance’ music video could have looked at, seen below, we decided that it would be an appropriate step to revise our song short-list in order to detirmine whether or not we had a song that we could use to create a backup idea, as both Julia and I had expressed serious concerns regarding the relationship between the song and the visuals, regarding thought beats, disjunture, narrative and a range of other aspects.
As a result of this decision, we singled out the song ‘Amenamy’ by Purity Ring as a strong song for a secondary idea. We made the decision to create this short sequence, showing the footage we had filmed to project, edited using thought beats into a simple example of how many of our ‘Satan Said Dance’ ideas could be applicable to the song ‘Amenamy.’ We chose to only use this footage as we felt there was a stronger relationship between the style, colour and connotations of the footage and specifically the sound of the song.
We found that we had created a short sequence that resembled a much more professional, successful and appropriate example of the preliminary basis for a second and more successful music video. Despite the incredible amount of work Julia and I have already completed, we have decided that it will be appropriate for us, at this time, to completely review our idea. At this point we are going to change the focus of our attention completely, and intend to work on this song and the completion of a music video for it. We have discussed the song in great detail, referring to our previous research, on Andrew Goodwin’s theory, music video types, genre conventions of specific music videos and of music videos relating to four main genres of music, and have come up with a preliminary idea for the new direction of our project. We like the relationship between the visuals of the ink and the sound, pace and tone of the song. We feel as though the juxtaposition between this song and footage creates amplification. We intend to do some specific research regarding the lyrics, band and music videos that accompany similar songs in order to refine our idea, but we have spoken about creating a performance based music video; juxtaposing the experimental footage with a performer. We are going to focus on this as our basis, and complete further research.














