"Himalayan" a brand of natural mineral water, but the natural mineral water is natural resource which comes under non patentable things. So how they can commercialise it?
While natural mineral water itself may not be eligible for patent protection, companies like Himalayan can still commercialize it through various means. Here are a few strategies they might employ:
1. Branding and Marketing: Himalayan can create a unique brand identity and marketing campaign to differentiate their natural mineral water from competitors. They can emphasize factors such as purity, quality, health benefits, or the pristine source of the water, building consumer trust and loyalty.
2. Packaging and Design: The company can invest in attractive packaging and design that appeals to consumers. Eye-catching bottles, labels, and overall presentation can enhance the perceived value of the product and help it stand out on store shelves.
3. Distribution and Supply Chain: Himalayan can establish an efficient distribution network to ensure their natural mineral water is widely available to consumers. They can collaborate with retailers, supermarkets, restaurants, hotels, and other establishments to make the product easily accessible.
4. Geographic Advantage: Himalayan can leverage its geographical advantage, such as being sourced from the Himalayan mountains, to promote its natural mineral water as unique and exotic. They can highlight the natural beauty and purity of the region, resonating with consumers who value authenticity and natural products.
5. Certifications and Quality Standards: Himalayan can obtain certifications and adhere to strict quality standards to build trust and credibility. Certifications like ISO 22000, NSF, or national/regional quality certifications can reassure consumers about the safety and quality of natural mineral water.
6. Partnerships and Collaborations: The company can collaborate with influencers, wellness experts, or athletes who endorse the brand and promote its benefits. Partnerships with hospitality establishments or event organizers can also increase brand visibility and market reach.
7. Value-added Products: Himalayan can expand its product line by introducing value-added products like flavored natural mineral water, sparkling water, or water-based beverages. This diversification can attract a wider consumer base and increase revenue streams.
It's important to note that while natural mineral water itself may not be patentable, companies can still protect their brand name, logo, packaging design, and other proprietary elements through trademark registration. This allows them to maintain exclusive rights to their unique brand identity and prevent others from imitating or infringing upon their commercial success.