Ford F-150 SVT Lightning at Waukesha Cars & Coffee (2024) - Meet 4 in Waukesha, WI.
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Ford F-150 SVT Lightning at Waukesha Cars & Coffee (2024) - Meet 4 in Waukesha, WI.
2022 Ford F-150 Lightning debuts with 300-mile range, priced from $53k: bit.ly/3bDsPy3
Ford Motor Co has doubled its production target for the F-150 Lightning because of strong early demand for the full-sized electric pickup truck ahead of its 2022 launch, and the company plans to spend an additional $850 million to meet that target, several people and suppliers familiar with the plans said.
Excerpt from this story from Reuters:
Ford Motor Co has doubled its production target for the F-150 Lightning because of strong early demand for the full-sized electric pickup truck ahead of its 2022 launch, and the company plans to spend an additional $850 million to meet that target, several people and suppliers familiar with the plans said.
The No. 2 U.S. automaker is targeting annual production of more than 80,000 in 2024, up from its prior target of more than 40,000, according to the sources, who asked not to be identified. Shares of Ford rose 1.3% on Monday.
"They were pleasantly surprised by the demand for the Lightning," one of the sources said of Ford officials.
Industry observers have questioned whether individual buyers will give up their gas-powered pickups for electric models, but commercial customers are pushing for electric trucks and vans to reduce their carbon footprints.
The ramp to the new production target includes plans to build about 15,000 next year after the electric truck's spring launch and 55,000 in 2023, a second source said. Following the launch of the second generation Lightning in late 2025, the annual target is just shy of 160,000.
The increase is on top of the 50% boost Ford outlined last November, the sources said.
Driving the more optimistic targets is strong pre-launch demand for the vehicle, especially with commercial customers, the sources said.
All-Electric Ford F-150 Lightning announced
All-Electric Ford F-150 Lightning announced
Ford to reveal F-150 Lightning May 19 with livestreamed event … DEARBORN, Mich. – Ford announced today it was launching an all-electric pickup, the F-150 Lightning. The new F-150 Lightning will be revealed May 19 at Ford World Headquarters in Dearborn and livestreamed for millions to watch. This is Ford’s hybrid F-150, which is already available. The electric come out next year. In a press…
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