#fairchain

[bricehammack]

#Fairchain #PacificOcean #Hawaii #Oahu #Plumeria #Frangipani #BriceDailyPhoto https://www.instagram.com/p/Cb48-zSulGY/?utm_medium=tumblr

[coffeenewstom]

Das ökologische Gewissen hört an der Kasse auf

Das ökologische Gewissen hört an der Kasse auf

Wir wollen mehr Öko! 38 % der Kunden in Deutschland wünschen mehr zertifizierte Kaffee-Produkte im Regal. Umwelt- und Nachhaltigkeitssiegel genießen dabei bei den Käufern eine hohe Glaubwürdigkeit. Und das obwohl die Standards dieser Zertifizierungen beim Verbraucher so gut wie unbekannt sind. An der Ladenkasse hat dann das ökologische Gewissen allerdings nur noch wenig zu melden: Die Deutschen…

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[dailycryptocurrencynews-blog]

Moyee Coffee And FairChain Aim To Improve The Fair Trade Paradigm With Blockchain

The highest a part of waking up might be token on your cup. Every bag of Token espresso comes with a token that provides customers the selection of the right way to make investments. Ever because the cave in of espresso costs within the 1980s, other organizations have tried to assist the plight of the…

Moyee Coffee And FairChain Aim To Improve The Fair Trade Paradigm With Blockchain was originally published on Daily Cryptocurrency News

[mpetersdesign-blog]

Moyee Coffee packaging redesign

Quantitative and qualitative research was executed to explore customer needs and wishes. This resulted in clear and clean design with a touch of playfulness. An innovative sales & promotion strategy helped to get the attention that the fairest coffee company deserves.

The brief: redesign Moyee’s coffee packaging

Moyee Coffee B.V. aims to change the coffee market with their new philosophy called FairChain. They roast the coffee in the countries that grow their coffee so that farmers receive a much better price. Moyee sells coffee subscriptions online and coffee is delivered through your mailbox. The packaging needed to be redesigned in order to improve fit with the company and customer needs.

Revolution in a cup!

The white anonymous box is redesigned to a branded craft box.

Smaller package makes it possible to order three flavors instead of two.

Overall communication improved for labels, slogans and way of working.

Using colored labels to distinguish flavors saves production costs.

The coffee bag has prints on four sides instead of two.

The new designs for the bags and delivery box fit with the company’s brand and received great responses from Moyee fans and other coffee drinkers.

[fysgroup-blog]

Op kantoor drinken wij Moyee Coffee. Fairchain Coffee is een soort van Fairtrade Koffie, maar dan eerlijk.