@LotusEnergy: Success Taste Great by @FabGlance1
The first thing you need to know is -Lotus Energy Drink tastes good, really good. Also, it really does give you energy.. The website describes the taste as, “exotic tropical citrus . . . not too sweet and lightly carbonated with a modest bite to it.”
To say the siblings who created Lotus energy drink are risk takers, would be an understatement. What company would take on the energy giant, Red Bull, and offer an alternative? This alternative is not about ‘rah-rah’ excitement that Redbull promotes but more about a sophisticated take on a truly saturated market.
The sibling group who created Lotus energy drink are Nashville natives. This is a good thing. Li Jackson, with her brother Jay and Thomas Umboh introduced the drink to their hometown first, Nashville. Thomas, the company’s CCO says that they Lotus ‘Lifestyle’ is about the
“ . . . young professional, someone who has a passion, someone who strives for perfection in everything they do. This person is driven. They work hard and they play hard. Lotus is for the extreme athlete or the professional artist. Whatever your passion, whatever your escape, Lotus is made for that.”
The siblings take a hands-on approach with the development, marketing, and sale of their product. While talking with the team, you can sense the pride they have in their brand. Umboh further stated, “People need to know they have an option.” With only two years in the market, the team is working to let all of Nashville know that the Lotus option is the best option.
So, the team has stationed themselves in the Nashville night life and at social events. Lotus uses a mix of street team marketing and in-club offerings. The team’s brand ambassadors, the Drangels –pretty girls dressed in angel wings and corseted tops, go to promotional events to tell potential customers about the product. This strategy has worked well, gaining the team regional strength, selling Lotus in Walgreen’s, Daily’s Gas Stations, nightclubs, and local sweet spot Cupcake Collection.
With a sugar-free version on the horizon, Lotus Energy Drink is driven with the passion to succeed. Catering to the lifestyle of working professionals, creatives, and passion pursuers this great tasting drink will be in the game for a long while.













