#fastfashionproblems

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Impact Fast Fashion Has On The Environment

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When your closet is a fast-fashion museum, but you're the exhibit! 😂✨

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Manipulation

Where does the manipulation come in? For some fast fashion companies they view ECO friendly and sustainably as a trend. With that they create headlines and collection that is market as ECO friendly and sustainable but in reality its not. 

This is an example of greenwashing

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Greenwashing is a practice of making incorporated and misleading claims about the sustainability or the “greenness” of the product sold. The article makes the claim that instead  companies are just using the concept of sustainability to increase their sales. “H&M, Zara and other fashion brands are tricking shoppers with vague sustainability claims,” (Segran). The top fast fashion companies are promoting misinformation to their consumers in which they believe they are helping the environment when reality could be far from the truth. H&M came out with a line called Conscious Collection, by ear it sounds like the perfect solution to aid in sustainability while giving a possibility to slow down the effects of fast fashion. The way it works is that customers are able to restock their closets with fashionable items that are made from sustainably sourced materials at low prices. No one would think that it's a marketing ploy. The Norwegian Consumer Authority which is equivalent to the U.S Consumer Protection Bureau is informing others of H&M schemes. It’s reported that the  Swedish multinational clothing company is misleading consumers by failing to provide details about why their garments are less polluting compared to other garments in their store. Thai illustrates as an example that consumers do not really know if they are being sustainable but infer they are due to certain titles and labels companies create. 

Source: Segran, E. (2019, August 8). H&M, Zara, and other fashion brands are tricking shoppers with vague sustainability claims. Fast Company. 

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Fashion Influencers Are Helping Fast Fashion Without Even Knowing 

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Abbott: What can we do as consumers to stop the rise of fast fashion?

Fastfashionalert: The (2) main things you can do is start wearing clothes for sustainability and start/or spread the word of slow fashion

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Quizlet is a lightning fast way to learn vocabulary.

A Fun Way To Understand the Simple Things When It Comes To Fast Fashion

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The Problem: Consumers Point of View

Now let's get to the root of the problem. The reason why fast fashion exists. The reason why the fashion industry alone accounts for 10% of global CO2 emission each year. The reason is its average annual worth as of 2021 is $30.58 billion.

An industry cannot survive without its consumers, but just being a consumer cannot make you part of the problem. Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption.  Which suggested that the way we buy products and our bad buying behaviors makes consumers the problem. For example, we all rushed to hit up a sale to our favorite store and with a sale means buying more stores, specifically more clothes to replace our old ones. Although we might not throw it out or donate our clothes, the action of buying more clothes quantity wise is considered bad buying behavior. With the aid of social media buyer’s behaviors are worsening with the need to follow and reenact trends. What we see online is always in stores ready for purchase, with a trend being very popular it means companies must repeatedly restock the item. However,  a trend does not affect only one store, it affects many at once.  What can consumers do in order to change? According to Fletcher and Grose in “Fashion & Sustainability Design for Change” evidence have pointed out consumers know what the issues are but failed to change their behaviors, this could be since most do not know what they could do to help change. To stop the rising problem, consumers have to slow down the consumption, which means being more sustainable when it comes to buying and what's already in our closets.

Source: Fletcher, Kate, and Lynda Grose. Fashion & Sustainability : Design for Change. Laurence King Publishing, 2012. EBSCOhost