HTC forecasts hole 5 times by smartphone sales
According to Bloomberg, if nothing changes, HTC’s share price in Q3 / 2015 to be setting a new record, reaching the lowest level in the past decade.
According to a recent forecast by HTC, can this company will lose 5 times than expected in the next quarter. Reportedly, the biggest reason why the company Taiwan falling into the current situation worse by smartphone sales and fierce competition by two Chinese giants Huawei and Xiaomi.
Earlier, the experts ever expected, HTC will only hole at 1.17 TWD (NT) per share. However, based on the predictions of the company yesterday, maybe HTC will hole from 5.51 to 5.85 TWD per share.
Simultaneously, the company’s revenue is also expected hovered around $ 19 billion TWD (about 600 million US dollars) to 22 billion TWD, much lower than its initial target 36.8 billion TWD.
And remember, at about 4 years ago, sales of HTC has almost topped the mobile market with more than 135 billion TWD. However, the failure of the advertising strategy, sales plan, has made Taiwan manufacturer sunk in “mud” failure.
This provided an opportunity for Samsung to become the biggest producer, as well as cheap brands like Xiaomi smartphone ownership segment rose cheap, midrange. Demonstrates the company also cut 30% of the total number of orders for spare parts and planned M9 One produces only about 3.2 million units in 2015.
Obviously, One M9, the leading trade at the present time HTC has faced fierce competition from rivals such as Apple, Samsung. S6 and S6 edge Galaxy Galaxy is the Android smartphone top table; while Apple with the iPhone 6 and iPhone duo 6 Plus also “selling like hot cakes” using large screen size.
Another strategy is applied that HTC launched a series of other smartphones like One M9 line of One Plus One Plus E9 but still not bring the perfect performance.
Faced with heavy defeats this year, is also co-founder and president, chief executive officer of HTC, Cher Wang has declared her company would never think about merging with any partner even when the market share of HTC smartphones are not in the top 10 of the largest smartphone makers globally.
CEO Cher Wang is still very confident in the potential of HTC
Currently, HTC is implementing plans to change its product strategy, limiting the number of products were launched, focusing on profitable sales instead of race as before. But soon, the application of the new strategy can only take place early next year.
Therefore, from now until the end of the year, most likely, the company will also suffer Taiwan report more losses even worse. Proof is on the trading session ended yesterday, in Taipei, HTC shares fell by 51% compared with the first day.
According to Bloomberg, if nothing changes, HTC’s share price in Q3 / 2015 to be setting a new record, reaching the lowest level in the past decade.
HTC forecasts hole 5 times by smartphone sales was originally published on ShareTech.BIZ: Technology News - Reviews - Mobile - Latest Gadgets