Apr 9, 2013
FINDR SHAKES IT UP!
In keeping in line with FINDR Group’s proclivity to shake things up, we took it to the literal level with an employee Harlem Shake!
Can you spot Wonder Woman??
seen from China
seen from United States
seen from Malaysia
seen from China
seen from Germany
seen from United States
seen from United States
seen from Germany
seen from Germany
seen from Argentina
seen from United States
seen from China
seen from United States
seen from China
seen from United States
seen from China
seen from Australia
seen from United States
seen from United States
seen from Poland
FINDR SHAKES IT UP!
In keeping in line with FINDR Group’s proclivity to shake things up, we took it to the literal level with an employee Harlem Shake!
Can you spot Wonder Woman??
Company Retreat—November 2011!
Our company retreat was a melting pot of cultural backgrounds and the bonding experience was immeasurable and truly unique.
Ya Mon! EveryTING Cris! I PITY THE FOOL WHO MAKES ME WRITE BLOGS! Okay, so I may have gotten a little out of hand there and side tracked as to what exactly it is I’m writing about…
A few months ago while working on a prospect, our now new client CenterLight, I received an email from HR announcing that the entire company was going on a planned company outing to the B-E-A-U-TIFUL Dominican Republic. Needless to say, three passport problems and one resort later we ended up in “SUNNY” Jamaica! (And by “sunny” I really mean rainy; it literally rained five days straight)
Now now, it wasn’t all bad; this was the first time our East Coast team was going to be able to meet the faces associated with the emails of our team out on the West Coast(← What I hear in my head when someone mentions West Coast.) And it was love at first sight. I’m pretty sure everyone was relieved to meet each other because there was this shared feeling of hostility between the NY and LA offices that needed to be resolved. While it wasn’t as grim as the Tupac and Biggie battles, the fact remained—we didn’t bond with ‘the others’ on a personal level, and we didn’t sympathize with them either since they were about 3,000 miles away.This trip completely changed that! Most of you reading this don’t know our team but we’re a rowdy, energetic & youthful bunch of about 28 people—all from different backgrounds with over 30 languages under our belt. When you hear a Polish guy and a Korean girl walk into a bar, you ask yourself, “Is this another bad joke?” Surprisingly, it isn’t. We looked like a private delegation from the U.N. (except much younger and with no translators).
The time wasn’t entirely passed guzzling down alcohol and confessing our new-found love for each other; we were still able to dedicate a couple hours of the day for some “team building” activities, which felt all too similar to couples therapy. The first assignment we tackled was a think-outside-the-box type of task where we figured out how to sell a product we all agreed would be difficult to sell: Women’s Douches. After forty-five minutes of trying to illustrate and describe what the product does and how it works to all of the men in the company, it was time to get down to ‘business’. This exercise was reminiscent of that funny joke you use to break the ice on an awkward first date, but after all was said and done, I learned that EVERYONE has got some “freak” to them. The ideas were nothing short of priceless; Summers Eve, watch out for a proposal in 2012.
With three offices, the essence and life changes as you step into each one. We have Findr Interactive—the creative agency that feels like you’re back in a college dorm with music blasting, party going, and that overall hip feel. Then we have Gravity Media NY, the Vito Corleone of media buying and placing where we pitch for the business, we execute the campaign... FUGGEDABOUTIT. And finally, we have Gravity Media LA, our own curious case of Benjamin Button—we look young but have over fifteen years of experience under our belts.
Oh, that’s right... the trip! An interesting fact everyone came to realize was that we all shared a common denominator. Each of us was solely afraid of one thing and one thing only: failing—the word that constantly tries to stand between the needs of our clients and us. Fortunately, we’ve been successful in evading any formal meetings with this “Failing” and we plan on keeping this track record for good. Actually, this reminds of me of one of my favorite quotes by Benjamin Franklin (that guy on the hundred dollar bill with a mullet), “By failing to prepare, you are preparing to fail.”
Now you’re probably asking yourself, “Who are these cocky, presumptuous, overachievers?” Well good Sir/Ma’am, our work is our pride and joy; we do not release anything we don’t like. We aim for the best, we perceive ourselves as trendsetters, and we never tell our clients, “JA-MAICAN ME CRAZY!”
Our trip was long awaited. Months of hard work and dedication had finally paid off and it can safely be said the only thing we left behind in Jamaica was miscommunication. It’s relieving to see how what at one point in time haunted us is now nothing more than a thing of the past. Finally, since everyone loves a good ending to a story, I’ll leave you with this quote, “However things may seem, no evil thing is success and no good thing is failure.”
The Colomer Group hires Findr Interactive for a Variety of Design and Interactive Projects
The Colomer Group hires Findr Interactive to spearhead its worldwide duty-free creative and interactive efforts promoting a variety of Colomer products including American Crew, Orofluido, UniqueONE, Equave, Equave Kids, and Equave Pool & Sea.
Findr Interactive will work on multiple creative assignments to build brand equity for The Colomer Group brands so that travelers can maintain their polished appearances before, during, and after their flights.
Findr Interactive will collaborate with Gravity Media on promoting The Colomer Group products to worldwide travelers in key international markets. Both agencies are independent members of FINDR GROUP, a newly formed consortium of advertising agencies.
The Colomer Group is headquartered in Barcelona with offices in a dozen countries worldwide managing over 25 top cosmetic brands. Colomer’s mission is to make people feel attractive, inspired and to provide assistance to beauty professionals and consumers all over the world.
More on FINDR GROUP: www.findrgroup.com
More on Colomer Group: www.thecolomergroup.com
Findr Group Announcement
Today marks the day our three amazing teams officially joined forces. Findr Group consists of three quality firms.
Gravity Media – integrated advertising agency specializing in multicultural and international campaigns.
Findr Interactive – full service digital, interactive, creative and production company.
Triomphant Communications – PR and communications firm specializing in traditional and social media relations, corporate responsibility as well as grassroots and outreach.
Ideas, concepts, and clients are encouraged to move freely across all of them.
While each agency will maintain its independence and its client base, the joining forces as Findr Group will enable each firm to seamlessly work on a completely integrated platform and to provide a variety of current and new business ventures.