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MarCom team day at Villa Kivi started with a thunder storm ⛈ and ended in sunshine ☀️ • #marcom #businessfinland #finlandiahall #finlandiatalo #villakivi #töölönlahti #helsinki #finland #finnishsummer #finlandworks #letitworkforyou (at Kirjailijatalo Villa Kivi) https://www.instagram.com/p/BySkC_eBivF/?igshid=1u8sla6c7c0eb
square architecture and greyness in an autumnal helsinki. / #finlandiahall #helsinki #finland #architecture #minimalism #myhelsinki #grey #autumn (presso Finlandia-talo) https://www.instagram.com/p/Boe2VJYnYcF/?utm_source=ig_tumblr_share&igshid=146xz1kwl4or3
#aalto #alvaaalto #finlandiahall #helsinki #architecture (Helsinki Finland)
Texture #building #architecture #finlandiahall #alvaraalto #lategram #notoniphone
Eurobest 2014 Day 2 / Part 8 of 8
THE EPIC LECTURE: Volvo Trucks Live Test Series (Finlandia Hall)
Sophia Lindholm, Senior Art Director, Forsman & Bodenfors
Per Nilsson, Director Public Relations, Volvo Trucks
Forsman & Bodenfors revealed the secrets behind the Volvo Trucks Live Test Series, why running an agency without creative directors might be a good idea and what these two topics have got to do with each other.
LEARNINGS:
Great content is not enough, do some multilevel storytelling
Work closely with your clients and spend time learning the actual business.
Eurobest 2014 Day 1 / Part 5 of 5
TBWA: FROM DISRUPTION TO INNOVATION
(Finlandia Hall)
Jean-Marie Dru, Chairman, TBWA\Worldwide
We learned how the Disruption methodology, which was initially designed as a way to imagine new growth strategies, can also be a platform to foster innovation.