#fits.me

[duamblog]

[alicekinsley]

Fits.me

Fits.me website

For 7 years Fits.me has helped major global retailers such as Hugo Boss, ASDA, QVC and many more over-come the major challenges of apparel shopping – namely: how do retailers engage distracted and price-driven shoppers in a meaningful way and help them understand and find the right clothes for them.

Our pioneering Virtual Fitting Room and Fit Recommendation solutions enabled retailers to help shoppers who were looking for that last bit of help when shopping for clothes – which size should I buy?

In doing so, over the last 6 years, Fits.me analysed the body types, physical proportions and preferences of 5+ million shoppers and the technical composition of thousands of garments to match the right clothes to the shoppers who were asking for help.

[blogimenaua]

Дайджест к кофе - утренние новости

Дайджест к кофе – утренние новости

Самые интересные новости из мира технологий уже собраны для вас в нашем дайджесте – приступайте!

Прямо сейчас космический аппарат NASA New Horizons впервые максимально приближается к карликовой планете Плутон. Уже преодолено расстояние в миллион километров, и оно продолжает сокращаться. Миссия аппарата – максимально сблизится с Плутоном и сделать снимки планеты, которая находится в 5 млрд км от…

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[gfasol]

Fits.me acquired by Rakuten

Fits.me acquired by Rakuten

Rakuten continues worldwide acquisitions to globalize acquired London based virtual fitting room developer Fits.me

Rakuten, Japan’s largest e-commerce + e-finance group, is acquiring many companies around the world both to acquire technology, and to acquire e-commerce capabilities outside Japan in order to globalize. Find some of Rakuten’s recent acquisitions in Europe listed here: http://eu-japa…

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[thetechbulletin]

Rakuten acquires Fits.me, the virtual fitting room, in 100% stake deal

Rakuten acquires Fits.me, the virtual fitting room, in 100% stake deal

Rakuten, a Japanese e-commerce firm has confirmed a deal to acquire a 100% stake in fit preference specialist Fits.me, London-based fitting room startup. This another acquisition to expand its holdings has been made in the area of fashion. The acquired startup Fits.me that develops virtual fitting rooms was founded in Estonia and now head-quartered in London. The virtual fitting room has two-way…

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[luxorandfinch]

Shop by Shape: Technology

Shop by Shape: Technology

Fit Technology is rapidly developing for retailers. It serves to solve the issue of mass returns amongst e-commerce companies. Fit technology companies are rapidly increasing and although the have their shortcomings, they are the wave of the future and pretty soon you may never have to leave your house to try on garments again.

  Today we are covering Fits.mea virtual fitting room company…

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[ideascope]

http://fits.me

[red-hot-penny]

Online Retailers Go Hi-Tech to Size up Shoppers and Cut Returns

Online retailers are trying to cajole consumers into revealing their vital statistics with new sizing technology tailored to turn back a tide of returned garments that is hurting profits.

Up to half of the clothes bought online are sent back, many due to poor fit, squeezing retailers’ margins and creating logistical problems in recovering and re-selling rejected stock.

Clothing is the most popular online shopping category in most of Europe: 45 percent of Brits and 41 percent of German consumers bought online in the last year, Mintel research shows.

Germany’s Zalando and Britain’s ASOS, online-only fashion retailers, grabbed market share by promising a free returns service – that now threatens to undermine long-term profits.

ASOS Chief Executive Nick Robertson said a 1 percent fall in returns would immediately add 10 million pounds ($16 million)to the company’s bottom line. ASOS reported attributable net income of 32.9 million pounds for the year to Aug. 31, 2012.

It’s not a problem that can simply be solved by charging for returns, retailers say. Businesses would still find it tough to recoup the cost of extra shipping and warehouse fees, damaged goods and difficulty in selling items that may no longer be season-specific – not to mention the intangible impact of unhappy customers.

“If you don’t have to return something then clearly that is a better experience than having to return something,” Robertson told Reuters, adding the average ASOS returns rate is about 30 percent, taking into account variations between markets.

E-commerce still only accounts for 15 percent of total garment sales. Much of the lag is down to shoppers’ reluctance to buy clothes they can’t try on. Fits.me, a London-based developer of sizing software, estimates that around 80 percent of all clothes bought in-store pass through a fitting room.

Fits.me is one of several start-ups to have recently sprung up in response to the industry problem, producing software they claim will reduce returns and boost sales by helping shoppers select the correct tailoring.

Fits.me, whose technology allows customers of brands including Adidas and Hugo Boss to visualise clothes on different body shapes, polled German online shoppers and found 35 percent of them aborted potential purchases because of concerns about fit.

“There is no size standardisation. The risk of buying online is very high,” said founder Heikki Haldre, noting that only a third of people sized medium will actually choose an “M”.