IMPROVING YOUR WEBSITE Your website is your virtual #storefront. It is the place where many customer #relationships begin. The following guidelines will help you enhance your website and encourage visitors to do business with you. 1. Be A Good Host. Do not impose too much puffery and 'chest-beating' messages on your readers. Explain to them how you are going to solve THEIR problems and address THEIR needs. Substitute "We are" with "You will get." You may lead your copy with "If you" statements, such as "If you are trying to gain more visibility in a highly competitive marketplace." That is how you connect with your readers and build rapport from the start. 2. Make Sure Your Offers Are Easily Accessible. Even if you are trying to capture your visitors' emails as a part of a lead-generation strategy, remove long and tedious registration forms. If you have an interesting report or a terrific white paper, make it easy to download. This way you will substantially increase the number of downloads. 3. Your Website Should Be Mobile-Friendly It's quite hard to navigate and read content on websites that aren't mobile-friendly. Make sure your visitors don't get turned off by your non-responsive website. Also having a website that is mobile-friendly is beneficial to your site ranking. Google, Bing, and Yahoo prefer it. READ THE FULL ARTICLE AT http://fivensonstudios.com/blog/improving-your-website/ Fivenson Studios is based in #AnnArbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers. #FivensonStudios: #Michigan’s #1 #GraphicDesign, #WebDesign, #Branding, & #Advertising #Agency Let’s Get Social http://fivensonstudios.com [email protected] (734) 224-9696 #socialmedia #storytelling#marketing #dailyinspiration #love #photooftheday (at Oklahoma)















