[ARTICLE!] "New Records Set While Surrounded by Danger, The Five Year Bittersweet History of EXO"#FiveYearsWithEXO
Aeriverse Translation Team 38sr and YeyeWalkways
[OSEN] "New Records Set While Surrounded by Danger, The 5 Year Bittersweet History of EXO"
Boy group EXO is a team that stands out even during times of crisis. In order to make a better future, EXO has a promising trend of becoming stronger.
On April 8th, it’s EXO 5th debut anniversary. In 2012 , EXO debuted in Korea as while as in China Along with Japan and foreign countries, as the time went on EXO has made great achievements. EXO is a group that creates new music that attracts attention and leads to new records, making the group into idols that produce hit songs.
#2012, The Emergence of a New Boy Group
EXO’s debut was fresh. In Korea, EXO-K did activities while EXO-M promoted in China. Before EXO performed as 12 members, EXO-K and EXO-M were a way to distinguish their identities.
On January 30, 2012 they released a prologue single followed by their first mini album on April 9th, announcing their brilliant debut. The title song MAMA was released in both Korean and Chinese and each team started it’s activities as SM’s new boy group. That year, EXO won the New Artist Award and became a group that would lead a new Hallyu wave.
#2013, The Beginning of History
In 2013, it was an unforgettable year for EXO. As 12 members, EXO released XOXO and became a huge hit. The 12 member group became a million seller and of course became incredibly popular in Korea. Outside of EXO’s fandom, EXO’s name was known and everyone listened to their music.
EXO’s repackage album title track Growl made records. The song was first place on both music charts and music shows for a long time in the first few weeks. When the new song was announced, the first album achieved one million album sales, making EXO the first group in 12 years since god to sell one million album copies through the first regular album and repackaged version. In the digital music market, EXO’s strength was demonstrated. Also, Growl is by far EXO's the most famous song. The song had the power of sweeping up all the prizes at awards ceremonies.
#2014, A Crisis and Even Bigger Leap
Of course, during times of success there was a crisis. After EXO’s first full-length album release, EXO was focused on their activities and actions. In June of 2014, EXO released their second mini album Overdose and soon after Chinese member Kris filed a lawsuit against SM. In the wake of a upcoming crisis, Chinese member Luhan left the group without authorization and soon filed a lawsuit in October.
But EXO became even more strong. Outside of Kris, the members continued their activities. EXO-K and EXO-M continued to enjoy their explosive popularity and ranking first in various categories. Also, EXO successfully opened their first solo concert at the Olympic Park Gymnastics Stadium. After the lawsuit of that year, Kris and Luhan’s lawsuits with SM’s exclusive contract was announced to be valid up until 2022 as the original contract stated.
#2015, The Unchanging Big Trend
Even in the middle of a crisis, EXO calmly continued their activities as a big trend when another crisis hit: the 3rd member to leave by breaking their contract. As EXO started promoting their 2nd full album in March 2015, Tao began establishing a new studio as a solo artist in China and left the team. Though he showed love and affection during the news conferences for their comeback at the time, this incident occurred only a short time afterwards.
Though the leaving of a third member could have been a difficult unstable time for EXO, instead they only became more united. They continued their activities and remained as one of the top groups as always despite the division between EXO-K and EXO-M becoming less significant. The title track of their 2nd full album 'CALL ME BABY' became another huge hit, and the song 'LOVE ME RIGHT' from the repackaged album continued their 1st place streak. In particular, combined with their success from their 1st full album EXO achieved the title of Two-Time Million Seller, marking this year as the year EXO proved their unchanging underlying strength as one of the best groups.
#2016, A Variety of Leaps and Bounds
Last year, EXO met their fans through more diverse ways than before. They set an amazing record as Triple Million Sellers through their 3rd full album 'EX'ACT' and carried out their activities in style. It was a record that would be unbroken by others, and would continue to be built upon in the future. They achieved 1st place on the United World Chart, a chart operated by Media Traffic which counts album sales across the entire world, storming not only Korea's domestic charts but charts overseas as well.
From their 'Dancing King' collaboration with MBC's variety show 'Infinity Challenge' to their Special Winter Album, they met their fans through their many many activities. In particular, Xiumin, Baekhyun, and Chen tried something new through their formation of EXO's first subunit EXO-CBX. D.O., as well as Chanyeol, Suho, and Baekhyun took on acting roles, showing different sides of EXO and making 2016 a year when EXO made leaps forward in multiple areas. They also set a new record for receiving Daesangs for four consecutive years, earning the nickname as the 'Wall That Cannot Be Overcome".
#2017, the Beginning of New Records
EXO, who is celebrating their 5th anniversary, is continuing their special activities. For starters, Baekhyun is planned to release a solo song as part of SM STATION. Especially of note is EXO's 3rd Concert Tour Encore Performances scheduled to happen the 27th-28th of next month at the Seoul Olympic Stadium.
As EXO reaches their 5th Anniversary since their debut, not only has the scale of their concerts increased accordingly but their uniqueness has grown even more so. This will be a performance where the spectacular performances that only EXO can pull off will grow even more. As performances and members' individual various activities are being announced, their 5th Anniversary is being celebrated through special announcements and various projects. It seems this year will open the doors for their Act 2, where new records and history will be made.
[Post Response: +601]
Top Comments:
"Even if they might fall later, they will be a household name for a long long time. They revived the physical album market, and their fandom has over 3.9 million members, they're a group that will be unparalleled both now and in the future." [+658][-3]
"Congratulations on 5 Years! Just like we have up until now, let's walk together from now on ♥" [+533][-2]
"GODXO will be a legend far in the future" [+504][-2]
"EXO Saranghaja!" [+449][-3]
"EXO Saranghaja" [+410][-2]
"If anyone wants to break EXO's record, first of all they have to receive Daesangs for 4 years ㅋㅋㅋㅋ" [+115][-1]
"Wow... Now that I read this, EXO is really an amazing group. I hope that EXO will continue to win victory after victory in the future^^~" [+100][-1]
"We are one! EXO Saranghaja❤" [+90][-1]
"The steps to becoming a legend far in the future" [+83][-1]
"EXO Saranghaja" [+83][-1]
"GODXO is my pride and joy!" [+76][-1]
"I'm cheering for you EXO, let's go for a long time" [+74][-1]
"The steps to becoming a legend in the future~ EXO you've worked hard in 2016! And in 2017, as expected of EXO!! Hwaiting Hwaiting! Let's walk on a flowery path in the future too~ >.< Hwaiting for your concert rehearsals!!" [+73][-1]
"It feels like the central point of Lee Sooman's plan was that at least one of the members would be your type.. I hope they last long" [+73][-1]
"As expected of EXO" [+71][-1]
"Congratulations EXO on your 5th Anniversary, let's be together in the future for 10 years, 50 years ❤ EXO'rDium Hwaiting ❤❤" [+68][-1]