So my friend at work was talking about a type of computer programming thing that I knew I wouldn’t be interested in but encouraged him to keep talking because I knew he was into it and I encourage people to talk about their passions. Anyway, he said he was basically trying to write a program to export things from social media / blog sites that he has, and I turned to the side and was like “omg he has a tumblr” in a kind of comedic aside/loud whisper. I meant it as a joke but he was like “Shit. Yeah. That’s exactly what I was talking about.” That was it. I knew. He knew. He knew I knew. I knew he knew. We exchanged, in a glance, the shared horror of this hellsite. But the best part? There was no exchanging of blognames. No request to be mutuals. Not like everyone whos trying to get more Facebook friends/Twitter followers/YouTube subscribers. Everyones tumblr is their own dirty secret. We share with the world but not with friends.