#franziska josteit

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Customized hair care E-Brand in China

Customized hair care E-Brand in China

Henkel has announced the launch in China of a new line it is describing as the ‘first customized hair care e-brand scientifically designed to meet every customer’s individual hair needs’. Schwarzkopf My Specialist is based on advanced microscopic testing and is being launched in cooperation with Chinese online shopping site Tmall.

Consumers send their hair samples to the My Specialist lab, and…

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A step away from shampoo and conditioner

A step away from shampoo and conditioner

Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.

He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be…

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The Smell Memory Kit by Sissel Tolaas

The Smell Memory Kit by Sissel Tolaas

This is not new, but I always wanted to report about it… now I finally find time for it!

The smell scientist Sissel Tolaas has spent seven years collecting 7,000 scents. Now, her work is helping people make memories with the smell memory kit.

How does it work?

From the smell of your mother’s cooking to the perfume worn by your high school sweetheart, smells can instantly transport us to a time…

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The sleepiest print ad ever made

The sleepiest print ad ever made

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also…

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U.S. Postal Service announces scratch-and-sniff stamp

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent…

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LVMH launches accelerator program for 50 international startups annually

LVMH launches accelerator program for 50 international startups annually

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startupswill accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is…

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Etat Libre d’Orange creates luxury perfume out of trash and worms

Etat Libre d’Orange creates luxury perfume out of trash and worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The…

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Smart Fart, the revolutionary pill that makes your gas smell lovely!

Smart Fart, the revolutionary pill that makes your gas smell lovely!

Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

The campaign launched with a goal of $1,200,000 and has already started to…

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