#in-imitable

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The Smell Memory Kit by Sissel Tolaas

The Smell Memory Kit by Sissel Tolaas

This is not new, but I always wanted to report about it… now I finally find time for it!

The smell scientist Sissel Tolaas has spent seven years collecting 7,000 scents. Now, her work is helping people make memories with the smell memory kit.

How does it work?

From the smell of your mother’s cooking to the perfume worn by your high school sweetheart, smells can instantly transport us to a time…

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The sleepiest print ad ever made

The sleepiest print ad ever made

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also…

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U.S. Postal Service announces scratch-and-sniff stamp

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent…

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LVMH launches accelerator program for 50 international startups annually

LVMH launches accelerator program for 50 international startups annually

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startupswill accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is…

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Visual fragrance tattoos - the new trend

Visual fragrance tattoos – the new trend

Remember i wrote about scented temporary tattoos from Tattly? This one is similar.

Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world’s first ever ‘visual fragrance™’ technology.

The Amkiri team has developed and successfully patented a technology comprised of scented ‘ink’, which is applied to the skin via specifically developed applicators, allowing the…

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More Mix & Match marketing stories

More Mix & Match marketing stories

Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, a collection of fragrances designed to be layered.

“I believe that everyone is their own brand. Personal style is defining, and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole…

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Weather-changing perfume!

There is now a perfume, the appearance of which changes with every change of weather: “Cloud Collection” is the name of this fascinating scent creation of Zarkoperfume from Denmark.

Labelfounder Zarko Ahlmann Pavlov explains how the weather perfume works: “The molecules contained in the water react to the atmospheric pressure of the earth’s atmosphere, which makes it clear (good weather),…

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