Raymond Pettibon L.A. Rays x Freeway Eyewear x ForYourArt Launch
Raymond Pettibon L.A. Rays x Freeway Eyewear x ForYourArt
Thursday, January 29, 2015
Freeway Eyewear founder and artist Alex Israel and ForYourArt launched limited edition sunglasses created in collaboration with artist Raymond Pettibon, the third in the artist-designed series following Barbara Kruger and John Baldessari. Pettibon’s work is universally known for its blending of high and low culture, taking points of departure from the Southern California punk-rock culture of the late 1970s and 1980s and the “do-it-yourself” aesthetic of album covers, comics, concert flyers, and fanzines. His iconic text “I thought California would be different,” which first appeared in his 1989 serigraph by the same name, appears across the arm of the L.A. RAYS style sunglasses. Putting Pettibon’s longing text on the arm of sunglasses–LA’s ubiquitous accessory–highlights the darker side of the California Dream. The sunglasses will be available at retailers including Dover Street Market, Maxfield LA, Artspace and via www.givegoodart.com, ForYourArt’s roving gallery of gifts and limited edition art objects.