"…EVERY BIT AS RICH AND FLAVORFUL AS IT LOOKS."
PIC INFO: Resolution at 2263x3200 -- Spotlight on a Samuel Adams Boston Lager magazine advertisement, c. late '80s/early '90s(?).
"The first thing you'll notice about my Samuel Adams Boston Lager is its rich, amber color. That's the unmistakable color of a robust, full-bodied beer which is virtually handmade -- brewed slowly in small batches using only traditional ingredients. You see, my classic recipe only uses pure water, lager yeast, two-row malt, and rare Bavarian hops. That's it. That's where all the flavor -- and color -- comes from."
-- JIM KOCH (Boston Beer Company, USA)
Anyway, never been the biggest fan of pale lagers, and much less pale lager imports, which is why Samuel Adams Boston Lager will always remain my premium domestic lager of choice.
Source: www.reddit.com/r/vintageads/comments/77mkin.