#future_shopper

[i-jacoblogan-blog]

Consumers mix channels to choose and make purchases: Report

'Future Shoppers 2019' report has found that there is an increase in consumers using an omnichannel approach to plan their purchases.

Consumers increasingly use an omnichannel approach when planning purchases, according to the ‘Future Shopper 2019’ report on eCommerce by global digital agency Wunderman Thompson.