Discover Top Posts Tagged with #gary halbert

If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing!

Dilanka

#marketing #digital market #pr #public relations #david ogilvy #gary halbert

Most advertising, by playing it safe, by never sticking its neck out, is sort of an eyeless mask that effectively prevents people behind it from talking to people in front of or from even seeing them.

The audience remains out of contact; you never know whether you got through to them or not, or whether they applauded, booed, or simply looked the other way.

The cash register is no substitute for this sort of response, for, as we know, many other elements enter into making a cash regıster ring.

Until advertising really believes that there is someone out there and talks to them - not in advertisingese, but in direct, well-formed English - we will never develop the personal responsibility toward our audience, and ourselves, that even a ninth-rate tap dancer has.

The audience is our first responsibility, even before the client, for if we cannot involve them, what good will it do him?

—Howard Gossage, The Book of Gossage (pg 17)

#howard gossage #david ogilvy #gary halbert #philosophy #copywriting #advertising #marketing #mad men

You Can’t Control Outcomes; But You Can Control Your Work Ethic

Have you ever felt like you were getting nowhere with a project? I can’t tell you how many times I’ve felt that way! I suppose it’s only fair that I lay out an example… Back in the early days of my band, I organized a postal mail campaign. I spent hours digging up addresses of potential venues, writing a form letter and printing it up, stuffing and stamping envelopes, etc. I even enrolled my…

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#Canada #Dan S. Kennedy #direct mail #direct response marketing #Gary Halbert #postal mail

#Gary Halbert #copywriting #copywriter #marketing #digitalmarketing #Sales

Gary Halbert’s Boron Letters From Prison

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If you don’t know who Gary Halbert is, I’m not sure why you’re reading a copywriting blog.

However, if…

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