Luxury Automotive & Experience Leadership: How Brands Stay Relevant Without Losing Identity
Some brands have lasted a century. The question is not how — it is why.
In this live conversation on Luxury Redefined, Dr. Nermeen Mustafa sits down with Bert Grogor — Senior Business Director at Last Lap Middle East and a seasoned leader in luxury experiential marketing — to explore one of the most compelling tensions in modern brand strategy: how heritage brands stay relevant without losing the identity that made them iconic.
Bert brings rare insight from years at the intersection of luxury, automotive, and experiential marketing, and is currently leading the regional launch of Last Lap Middle East — one of Europe's most respected experiential agencies — into the Gulf market.
Together, they unpack what it truly means to build desire, engineer emotion, and lead transformation inside some of the world's most prestigious brands.
This is not a conversation about nostalgia. It is about what endures, what evolves, and what the Middle East is teaching the rest of the world about luxury expectations.
🔹 Key topics explored:
• The role of heritage vs. innovation in luxury brand transformation
• How experiential marketing shapes desirability in automotive and luxury
• Designing emotional impact through launches, events, and storytelling
• How luxury expectations are evolving — particularly across the Middle East
• What it takes to bring a world-class experiential agency into a new market
🗓 Live: Thursday 24th July 2026
⏰ 6:00pm UAE | 3:00pm UK | 2:00pm UTC
💬 Live Q&A with the audience at 6:45pm UAE — drop your questions in the chat
🔗 Learn more with Dr Nermeen Mustafa:
🌐 Website:
https://ift.tt/xNbagUW
🎓 Executive Education, Courses & Consulting:
https://ift.tt/o92WVNe
📧 Business & Speaking Enquiries:
[email protected]
Follow Dr Nermeen:
LinkedIn: https://ift.tt/foFKnaJ
Follow Bert Grogor:
LinkedIn: https://ift.tt/9K4SD57
🔔 Subscribe for Luxury Insights Weekly:
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🔎 Related Topics & Phrases:
luxury brand strategy, heritage brands innovation, experiential marketing luxury, automotive luxury marketing, luxury Middle East market, brand identity transformation, luxury events and launches, emotional branding, luxury desirability, experiential agency Middle East, Last Lap Middle East, luxury customer experience, brand storytelling luxury, luxury automotive industry, luxury brand evolution
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https://www.youtube.com/watch?v=_bqIzFS45J8
via Luxury Redefined with Dr N
https://www.youtube.com/channel/UC9gpSQhBZbNcWB92458Kkzw
July 24, 2026 at 07:54PM