#gold cure

[todaysdocument]

Dr. L. E. Keeley's Double Chloride of Gold Cure for Drunkenness Label, 8/10/1880

At best the Gold Cure was a placebo, but the routine and group support offered at Keeley’s inpatient facility may have helped some people.

File Unit: 2324 - Dr. L. E. Keeley's Double Chloride of Gold Cure for Drunkenness - Leslie E. Keeley, 1874 - 1940

Series: Case Files for Registered Product Labels , 1874 - 1940

Record Group 241: Records of the Patent and Trademark Office, 1836 - 1978

Transcription:

[center]

READ DIETARY AND SANI-

TARY REGULATIONS

IN MY PAMPH-

LET

TWO BOTTLES EFFECT A PERMANENT CURE.

NOS. 1 AND 2,

PRICE, $9.

DR.

L.E.KEELEY'S.

DOUBLE CHLORIDE OF

GOLD CURE FOR DRUNKENNESS

A TESTED AND INFALLIBLE REMEDY DISCOVERED BY DR. L.E.KEELEY

DWIGHT, ILLS.

[center left]

NONE GENUINE UNLESS THE SIGNATURE OF

"LESLIE E. KEELEY, M.D.," IS PASTED

ACROSS THE CORK.

SHAKE WELL BEFORE USING.

[center right]

THE GOLD CURE MUST BE TAKEN IMPLICIT-

LY ACCORDING TO THE DIRECTIONS, IN

ORDER TO EFFECT A CURE.

SHAKE WELL BEFORE USING.

[center bottom]

PREPARED ONLY AT THE LABORATORY OF

DR. LESLIE E. KEELEY,

DWIGHT, ILL.

[left side, printed sideways]

CAUTION.

In justice to the discoverer and as a service to humanity the consumer

is requested to break this bottle when empty, in order to prevent its be-

ing refilled with a worthless mixture. The Double Chloride of Gold

Cure is a result of a scientific chemical process, and is so prepared, un-

der DR. LESLIE E. KEELEY'S personal supervision, that it can in no way

act injuriously upon the patient. By complying with the above request

the consumer will confer a benefit on humanity, as the use of a worthless

imitation would bring discredit on this valuable remedy.

[right side, printed sideways]

DIRECTIONS.

The medicine must be taken in teaspoonful doses, in half a glass of

water, at least six times a day, and oftener if the desire to drink is in-

tense. The first dose must be taken immediately on getting out of bed in

the morning, the last dose just before getting into bed at night, and the

other four before meals and between meals. If the medicine makes the

patient sick at the stomach the first day or two, he must reduce the dose

to half a teaspoonful till the sickness passes off; then gradually increase

the dose to a teaspoonful as soon as possible.

[authorjessicacale]

Nellie Bly Takes the Gold Cure

Nellie Bly Takes the Gold Cure

Nellie Bly in 1900

When Nellie Bly died in 1922, at least one obituary described her as “the best reporter in America.” She was certainly an impressive investigative journalist. As an advocacy journalist, she wasn’t shy about putting her opinions in her stories, and she could even be seen as a precursor for the later New Journalism, where the writer is part of the story.

She also was a feminist…

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