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media release: Celebrate the Year of the Horse in K-Fashion Style and Comfort with TOPTEN10
This festive season, Korean lifestyle and fashion brand TOPTEN10 welcomes the Year of the Horse with a thoughtfully curated collection that refl ects the spirit of prosperity, resilience, and new beginnings traditionally associated with the Lucky Coin and Plum Blossom. Guided by the brand’s signature “Good wear” philosophy, the range features comfortable and versatile apparel crafted from quality fabrics and easy silhouettes, designed to keep wearers stylish and confi dent for family gatherings, casual meet ups, and relaxed outings. Drawing on the plum blossom’s symbolism of perseverance and hope, alongside the lucky coin’s association with good fortune, the collection blends mix and match versatility, subtle festive hues, and timeless design.
➤ For Men
Echoing the collection’s themes of resilience and balance, the men’s selection features everyday essentials designed for comfort, versatility, and effortless style.
Key pieces include Supima cotton sweaters and tees, Cool-Air cotton graphic and basic tees, piqué polos, and Eco Terry collaboration sweat hoodies, offering a balance of comfort, durability, and wearability suited to Malaysia’s warm climate. These items can be paired with cotton banding shorts, semi-wide denim, or tapered jeans, allowing men to create relaxed, layered, and polished outfits that reflect the spirit of renewal and optimism.
➤ For Women
Aligned with the collection’s focus on harmony, individuality, and ease, the women’s selection brings together airy tops, soft knits, and versatile bottoms for effortless style in tropical weather.
Highlights include poplin short-sleeve shirts, Cool-Air and organic cotton tees, striped and garment-dyed tops, Boucle Crew Neck and Boucle Button Collar sweaters, and Eco Terry sweat hoodies. Paired with cotton banding shorts, denim mini skirts, double knit skirts, or semi-wide denim, they create playful yet polished outfits for family gatherings, casual meet-ups, or leisurely outings. With breathable fabrics, easy silhouettes, and mix-and-match versatility, the collection celebrates comfort, individuality, and everyday style.
➤ For Kids and Toddlers
Celebrating the festive spirit in miniature, the kids and toddlers selection combines playful, comfortable, and versatile pieces that reflect the optimism, resilience, and renewal symbolized by the Lucky Coin and Plum Blossom.
Highlights include Cool-Air cotton raglan sets, graphic and color-point tees, sleeveless tops, cardigans, dresses, and coordinated set-ups. Crafted and designed for comfort and ease of movement, the pieces allow children to move freely and enjoy family gatherings, casual outings, or festive celebrations with style and comfort.
✨ TOPTEN10 Weekly Specials & Get a Complimentary Shopping Bag ✨
From 23 January to 22 February 2026, TOPTEN10 is offering weekly promotions on selected signature items for men, women, and kids at its Sunway Pyramid store.
On 26 January 2026 onwards, customers spending RM150 and above in a single receipt will receive a complimentary TOPTEN10 shopping bag, while stocks last. The bag is inspired by the Lucky Coin and Plum Blossom, symbolising prosperity, resilience, harmony, and new beginnings.
For more information on TOPTEN10 and the latest collection, visit the TOPTEN10 store at Sunway Pyramid, Ground Floor G1.68, G1.68A and G1.69, 3 Jalan PJS 11/15, Bandar Sunway, 47500 Subang Jaya, Selangor. The store is open daily from 10.00am to 10.00pm. Alternatively, follow TOPTEN10 Malaysia on Instagram, TikTok, and Facebook pages.
*photos courtesy of TOPTEN10 and Brandthink Malaysia
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media release: TOPTEN10 Malaysia Brings “Good wear” to Life with First Store Opening
TOPTEN10 Malaysia celebrated the launch of its first store at Sunway Pyramid, bringing its “Good wear” philosophy to life through immersive experiences that honour its Korean heritage. The ribbon-cutting ceremony was led by Mr. HC Chan, CEO of Sunway Malls; Mr. Adrian Cheah, Senior Manager, Corporate and Business Development of Sunway Group; Mr. Jason Chin, Senior General Manager, Sunway Pyramid, Sunway Giza & Sunway Square; Mr. Michael Poh, Senior Director of Leasing, Sunway Malls; Mr. Tony Oh, Executive Director of Shinsung Tongsang Malaysia; and Mr. Brian Lee Young Woo, General Manager, Global TOPTEN10 Sales Team, and was attended by approximately 200 invited guests, including content creator and entrepreneur Akiyo, content creator Leslie Png, and celebrity actor Thompson Goh.
Founded in 2012 by Shinsung Tongsang Co., Ltd., a pioneer in Korea’s textile and apparel industry with over five decades of manufacturing expertise and a vertically integrated production system, TOPTEN10 remains committed to delivering everyday apparel that balances style, comfort and value.
During the launch, guests enjoyed a series of immersive experiences inspired by Korean inspired elements, including a photo booth, Korean salt bread (Sogeumppang) and flan commonly found in Korean cafés, a selection of Korean-inspired beverages, and a blind box keychain created in collaboration with local artist Loka Made. The keychain featured limited-edition TOPTEN10 goodies in four exclusive designs inspired by daily life moments: Everyday Ease, City Walk, Active Flow, and Office Edit, reflecting TOPTEN10 in-store collections that are designed for everyday wear. Guests also received personalized TOPTEN10 tumblers. These activities celebrated the essence of the brand while offering attendees a memorable taste of its heritage.
“With the opening of our first store in Malaysia, we are excited to bring TOPTEN10’s ‘Good wear’ philosophy to everyday Malaysian life. Designed with comfort, functionality, and thoughtful details in mind, our collections are made to be worn effortlessly from day to night. We look forward to welcoming visitors and hope every guest leaves feeling inspired by our craftsmanship, style, and the unique in-store experience.” - Mr. Tony Oh, Executive Director of Shinsung Tongsang Malaysia
Built on the philosophy of “Good wear”, which emphasizes comfort, functionality, durability, and thoughtful design, TOPTEN10 ensures consistent quality and accessibility while remaining true to timeless, practical clothing.
During the opening, the brand also unveiled ten Malaysian personalities and content creators—Arina Nasirudin, Art Lai, Belle Bong, Keyi, Nicaboo, Rachael, Sam Liew, Sam Wong, Shaffuan, and Sherry Amin—who will be collaborating with the brand to showcase their interpretations of “Good wear” and their personal style using TOPTEN10 pieces, inspiring fans and fashion enthusiasts alike.
Content creator Sam Liew shared: “For me, ‘Good wear’ is all about clothing that feels effortless, looks stylish, and works for every part of my day. Collaborating with TOPTEN10 lets me put my own spin on these pieces while staying true to their philosophy of comfort, quality, and thoughtful design.”
Content creator Sherry Amin added: “I appreciate how TOPTEN10’s designs are so versatile. I’ve been experimenting with different textures and silhouettes to create looks that refl ect my personal style while staying true to the brand’s philosophy.”
The TOPTEN10 Malaysia store spans 10,047 square feet, bringing the brand’s signature focus on comfort, simplicity, and functionality to Malaysian shoppers. The store offers a full range of everyday essentials designed for the local climate and modern lifestyle. Located at Lot G1.68, G1.68A, and G1.69, Ground Floor, Sunway Pyramid, the store is open daily from 10:00am to 10:00pm.
Follow TOPTEN10 on Instagram, TikTok, and Facebook to stay updated on the latest trends and fashion.on the latest trends and fashion.
*photos courtesy of TOPTEN10 and Brandthink Malaysia
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media release: TOPTEN10 to Open Its First Malaysian Store at Sunway Pyramid on 9 January 2026
TOPTEN10, one of Korea’s leading lifestyle and apparel brands, is set to officially open its first store in Malaysia at Sunway Pyramid on 9 January 2026. Spanning 10,047 square feet, the store brings the brand’s signature focus on comfort, simplicity, and functionality to Malaysian shoppers, offering a full range of everyday essentials designed for the local climate and modern lifestyles.
Founded in 2012 under Shinsung Tongsang Co., Ltd, a pioneer in Korea’s textile and apparel industry, TOPTEN10 is built on the philosophy of Good wear, which prioritises comfort, functionality, durability, and thoughtful design. With more than fi ve decades of manufacturing expertise and a vertically integrated production system, the brand ensures consistent quality and accessibility while staying true to its commitment to timeless, practical clothing.
“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior. We see Malaysians as curious, adaptable, and receptive to brands that deliver quality and comfort without pretense. Our goal is to make TOPTEN10 a lifestyle brand that naturally fi ts into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.” - Tony Oh, Executive Director of Shinsung Tongsang Malaysia.
TOPTEN10’s first Malaysian store reflects the brand’s modern and minimalist design approach. The space features natural wood textures, soft warm lighting, greenery accents, curved and smooth edges designed for a welcoming, relaxed shopping experience. Every design element supports the brand’s focus on comfort, simplicity, and everyday functionality.
➤ Good wear for Everyone, Every Day
“With our Good wear collections, we want to offer Malaysians clothing that makes daily life easier and more comfortable,” Tony Oh added. “The Cool-Air Collection, for example, is lightweight and breathable, ideal for Malaysia’s tropical climate, while our versatile silhouettes provide everyday options that are both functional and stylish.” The store offers a wide selection for men, women, and children, including casual essentials, work-ready outfits, innerwear, activewear, and accessories. Key collections include:
Cool-Air Collection
Daily essentials engineered for maximum comfort in warm weather, featuring an inner cooling system for a cool feeling. Cool-Air Cotton T-shirts come in solids, stripes, and graphic designs with a refined silhouette, perfect for active days, travel, and casual wear. Cool-Air also available in its Innerwear collection, crafted with ultra-light, breathable fabric, gentle to the skin and built for moisture absorption, quick drying, Cool-Air Innerwear makes the perfect base layer, keeping you fresh and comfortable all day long, especially in hot and humid weather.
Denim Collection
A complete lineup designed for effortless style, versatility, and comfort for every wardrobe. It features denim bottoms in various silhouettes and tones, along with curated shirts, dresses, and jackets. Each piece is crafted with attention to detail, timeless appeal, and easy mix-and-match potential for any season.
Collaboration Graphic T-Shirts
Wearable art blending global cultures, vintage, and modern styles. Designed to suit every wardrobe and identity, with launch collaborations including: ● Universal Music Artists: Rolling Stones, The Black Crowes, Def Leppard, Queen ● Peanuts: A timeless favorite across generations ● Kakao Friends: One of Korea’s cutest companions
➤ A Malaysian Debut with 100 Signature Looks, 10 Malaysian Personalities
To mark its Malaysian debut, TOPTEN10 has collaborated with ten dynamic personalities, each styling ten unique looks that reflect their personal interpretation of everyday wear — a collective showcase of 100 signature looks inspired by the brand’s Good wear philosophy.
This curated group represents a vibrant mix of creative voices, including creative director Muhammad Shaffuan; artist and content creator Art Lai; actor and model Sam Liew; entrepreneur and social media creator Sherry Amin and content creators Rachael Tan, Sam Wong, Nicole Siang Wei, Keyi, Belle Bong, and Arina Nasirudin.
Across their 100 looks, each personality demonstrates how Good wear can be mixed, matched, and adapted to suit different personal styles, occasions, and workstyles, showcasing the true versatility and everyday practicality of the TOPTEN10 collection.
TOPTEN10 believes that style and comfort should be accessible to everyone. Prices are thoughtfully curated across categories, making it easy for Malaysians to enjoy Good wear at every stage of life:
Adults: RM39.90 to RM499.90
Kids: RM29.90 to RM299.90
Accessories: RM9.90 to RM169.90
Inner and Loungewear: RM24.90 to RM139.90
➤ Opening Celebrations and Exclusive Perks
In conjunction with its Malaysian debut, shoppers can enjoy limited-time opening specials starting 9 January 2026, while stocks last.
10 Days of Opening Specials Await Shoppers
Shoppers can enjoy curated daily exclusives, with different promotional items each day, offering Malaysians the chance to experience Good wear at special opening prices. Full details of the offers are available in-store.
First 300 customers in line daily (9–11 January)
Receive a limited-edition tote bag with a mini tote bag charm when you follow TOPTEN10 Malaysia on Instagram, Facebook, or TikTok (@topten10_malaysia).
Early Bird Specials on 9 January
The first 150 customers in line on the first opening day will be entitled to exclusive rewards (either below): ■ Three (3) special premium rewards: A RM500 TOPTEN10 gift card with no minimum spend. ■ One hundred forty-seven (147) rewards: A RM50 TOPTEN10 gift card with no minimum spend.
The Countdown Begins: Snap, Tag & Be Among the First
Present your archived Instagram Story, a selfi e taken with the TOPTEN10 hoarding at Sunway Pyramid prior to opening, and show it to our store staff between 9 and 11 January 2026 to receive an exclusive additional TOPTEN10 gift.
Additional Rewards with Purchase (while stock last)
○ Spend RM100 or more in a single receipt and receive a limited-edition blind box keychain, created in collaboration with local artist Loka Made. The keychain is available in four exclusive designs inspired by daily life moments - Everyday Ease, City Walk, Active Flow, and Offi ce Edit - reflecting TOPTEN10’s in-store collections that are designed for everyday wear. ○ Spend RM250 or more in a single receipt: Receive a limited-edition TOPTEN10 tumbler with complimentary on-site engraving, while stocks last.
On Ground Photobooth Experience
Customers who make any purchase and follow TOPTEN10 Malaysia on Instagram, Facebook or TikTok can enjoy access to the exclusive in-store photobooth, along with a complimentary photo print, from 9 to 11 January 2026.
TOPTEN10’s first Malaysian store is located at Lot G1.68, G1.68A and G1.69, Ground Floor, Sunway Pyramid, and is open daily from 10:00am to 10:00pm. On 9 January 2026, the store will open to the public from 2:00pm onwards.
Make sure to follow TOPTEN10 on Instagram, TikTok, and Facebook to stay updated on the latest trends and fashion.
*photos courtesy of TOPTEN10 and Brandthink Malaysia
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media release: Korea’s leading lifestyle and fashion brand TOPTEN10 to debut in Malaysia this January 2026
The Korean Wave isn’t slowing down; and it’s now coming for your wardrobe. Korea’s leading lifestyle and fashion brand, TOPTEN10, is set to make its Malaysian debut in early 2026 with its fi rst store opening at Sunway Pyramid, promising a new take on what it means to dress “the K-way”: effortlessly stylish, functional, and made for real life.
Founded in 2012 under Shinsung Tongsang Co., Ltd, one of Korea’s most established textile and apparel powerhouses, TOPTEN10 champions the philosophy of “Good wear”, the universal truth that sincerity in craftsmanship and balance in design transcend borders. Think timeless staples built for comfort, quality, and movement, rather than the chase of fast-changing trends. Every fabric, cut, and stitch is designed with purpose, backed by over five decades of expertise from one of Korea’s most trusted manufacturers.
From essentials for men, women, and children to athleisure, innerwear, and everyday accessories, TOPTEN10 brings the clean, confident aesthetic that defines K-fashion: minimalist, functional, and quietly bold. The upcoming store at Sunway Pyramid will be Malaysia’s first look into this signature Korean style ethos.
➤ The Countdown Begins: Snap, Tag & Be Among the First
Ahead of the grand opening in January 2026, fans can take part in a special pre-opening activity. Shoppers are invited to capture a selfie with the TOPTEN10 store hoarding at Sunway Pyramid, which is currently displayed on the Ground Floor, and post it to their Instagram Story, tagging @topten10_malaysia and @sunway_pyramid.
Participants who show their Instagram Story post in-store during the first three days of opening will receive an exclusive TOPTEN10 gift, even if the post was shared earlier. Gifts are limited to the first 100 redemptions and will be available on a first-come, first-served basis.
As Malaysia counts down to its first experience of “Good wear”, TOPTEN10 is not just opening a store; it is opening a new chapter of the K-lifestyle, where simplicity meets substance and comfort meets confidence.
Follow TOPTEN10 on Instagram, TikTok, and Facebook for latest news and trends.
*photo courtesy of Brandthink Malaysia
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