Google trends for "can I change my vote" and "what are tariffs" are making me LAUGH MY ASS OFF, you didn't do your research before you voted and now we're all paying the price for it. Thanks a lot
looking up HB on Google Trends with the recent Amazon launch paints a very interesting picture as to what's been happening with it recently
I'm not really sure what you are getting at Anon, but I did play around with Google Trends in response and I have some things to point out.
For one, the scale means practically nothing. It is a relational scale that changes based on duration and the rating of 0 to 100 is not compared to anything but itself. So for the last 24 hours, yesterday would be 100 while today is much lower, because the finished day of yesterday is over and just from the value of time, of course it's going to be the "peak" unless something drastically changed today.
And so because of that the scale doesn't measure anything off the cuff.
As shown here, the picture on the left is worldwide YouTube searches for the last day (Sept 20-21, 2025) where 100 is hit at Sept 20 around 2:20 pm PST while looking over the last month, Sept 20 maxed out at only a 44/100 for the period. So the data is hardly useable as analytics for objective measurements of popularity. 100 can mean any number, it just happens to represent the highest number of the selected time period.
So the best way to assess trends and whether this is statistically significant or not would be compared to a different, though related topic to really see how well it is holding up. It's also important to note that massive declines are expected in these sorts of graphs. Especially for things like television shows, movies or YouTube, the expectation is to see a massive drop off with more niche buzz to carry your series along.
So when we compare Helluva to The Amazing Digital Circus over the last 90 days...
Now I know that looks like a smoking gun, but let's not exaggerate. This still doesn't mean much. It's important to note that Helluva Boss has been around much longer than TADC. Additionally these are YouTube searches and Helluva is no longer airing regularly on YouTube, so it may be biased. Most YouTube searches moving forward are going to be fans/critics seeking out reactions. Which will only be a reflection of Medrano's hardcore base.
But changing the criteria from YouTube to Web search changes what we catch as well. This is the issue with statistics that they never tell you. Because when web searching Helluva Boss, you may be looking for anything. The wiki, the series, the merch, the fandom... Anything.
So on one hand we have artificially low statistics for more recent searches on YouTube and artificially high statistics for web searching due to the criteria and what those searches actually catch. So how can you tell how Helluva is performing?
Frankly, I would not be surprised if you told me that one of the reasons (aside from money) Medrano moved to Amazon because she hated how people were nitpicking her analytics because streaming services are stupidly secretive of their viewership which is why I personally despise industry studios. Viewership is not a trade secret. Attention is not singular and monetizing it the way industry giants do is the death of humanity.
So how can we tell at all if anything has changed?
These graphs, as shown, compared TADC (red) to Helluva Boss (blue) over the last 5 years as YouTube searches (right) and general Google searches (left). And it is clear that Helluva Boss, when compared to TADC, is not nearly reaching the same heights. And even when they are comparable, Glitch still has a stronger foothold than Spindlehorse.
But there is a jump in searches for Helluva Boss around early 2024. Specifically after Hazbin Hotel released on Prime.
But again, I'm not sure what picture you feel this paints for you. It's all a bunch of interesting graphs that say a lot of nothing to be honest. Without objective data points,we don't have much opportunity to really form conclusions. It only shows that Medrano has a plateau of engagement, which isn't necessarily a bad thing.
It's something, I guess. But unless you are actively looking to compare very narrow and relational parameters then you won't get anything from it. And those relational parameters are not a foundation for any objective conclusions of popularity or decline.
If you want to be pragmatic, we have to look at Helluva Boss in relation to itself. And while, according to Google trend web searches, Helluva Boss is trending in comparison to its heyday of 2021 (season 1 ran from October 2020-October 2021)
But based on YouTube Searches (which we can predict will decline with the show moving to Prime) it is seeing a general decline, once again leaning back towards 2021 levels, but still hovering a bit high.
But once again, remember that this just picks up anything Helluva Boss. It does not equate to positive or negative reception. Critics googling Helluva Boss episodes, wikis, transcripts, actors, release dates etc are also being picked up in these trends. People searching for episode reactions, video essays, and critiques are also caught up in the YouTube search. And because there is more criticism of Helluva Boss than ever, we can't make any actual definitive claims as to what this graph even means.
The worst part is, Amazon and Google do not care. Bad publicity is still publicity.
