#graded2

[olliemackk]

Graded - Evaluation

[olliemackk]

Graded - Final images

[olliemackk]

Graded - Preparing for printing

I have chosen to print with deadly digital as to make use of their student discount on 5 A3 prints at the moment. This was quite a lifesaver as I am already over budget when it comes to this project. I will be printing on lustre paper as to get a nice shine to the print- I did initially want to print matte but after doing tests I really like the texture on the image.

To prepare for printing I corrected the colour balance of the batch of 5 as to ensure they didn't all print with extremely different casts. I did this very simply in camera raw, as I knew especially the JJs shot was a little more blue cast than others. I did this by simply selecting the whitest thing in the frame with the white balance dropper, and again for each individual image.

[olliemackk]

Graded - Printing & Selection

Over the course of shooting, I of course ended up with some favourites from the project. After any post-production work needed, these became absolutes for both my overall 10 images as well as the 5 due for printing A3. I was able to do small test prints in order to have the images physically in front of me to choose from, as well as get some second opinions from classmates.

 I believe these are my three best images from the project:

While these are my best, I think I am personally more inclined to the busier framing anyways. As such, my favourites are those with such aesthetics. I want to balance out the number of supermarkets and bakeries present in my 5 prints, too, as to stick to my concept as much as possible. With this in mind, I want my other two prints to be one from either. I also want them to be simpler compositionally than my first three picks.

Overall, pictured are my 5 shots for printing. My intention was originally to print matte, but after doing test prints I ended up quite liking the shinier look of the prints and so have chosen to print on lustre paper. I will be printing with deadly digital.

[olliemackk]

Graded - Further research

While I already pride myself a little on my understanding of colour, this article did inspire a lot of thought behind the project as well. I knew from initially planning the project that I wanted to use each brands colour, which is already picked for easy advertisement within the industry. However, in cases where the family owned bakers didn't have something like that, or even the likes of M&S who have a very monochromatic and sleek aesthetic to the shop, it was harder to bring in pops of colour. Reading up on colour theory and practices within food photography in particular, I was able to assemble colourful compositions that all worked well together. In fact, I think the most colourfully planned images from the project are the most successful.

I find the book ‘Conor Choices’ by Stephen Quiller massively helpful when it comes to understanding the fundamentals of colour and palette. I often keep it on hand for ideas in complementary colours, and although it's primarily looking at paint, it is still useful for me to take note of. A basic understanding of colour has been one of the biggest helps throughout the project- and Quillers example of palette is something I related to a lot:

I had his pallet in mind especially when creating my image for Mor - I knew that I would've wanted all of the green accents on top of brown backdrops for them to pop in a way that wasn’t too aggressive. The brown and the green are complimentary, but far enough away from one another on the colour scale that the green would feel more like a burst of colour. Similarly in the Morrisons composition, I wanted an accent colour that would work well with the brightness of the yellow as well as possibly mellow it down a little. Working within the warm end of the scale as I still wanted a coordinated theme, the red contrasts strongly enough to pull your eyes from the yellow as well as complimenting the overall image.

[olliemackk]

Graded - Further research

Throughout the project I used many different sources for tips and tricks when it came to food photography. Previous to the project, I knew there was many tricks behind food photography that made advertisements look the way that they did. I didn't want to go down the route of completely faking every shot, as I felt that took away from the authenticity of my concept.

A YouTube channel in particular that helped a lot throughout shooting was ‘We Eat Together’. Lots of my ideas surrounding composition and possible composites came from the channels instruction. In particular, he helped in my understanding of a “hero” food within the subject. The idea is to have one piece of subject matter be the sort of main event within the composition- wether it be the largest thing or most intriguing. The remaining set should be added to complement this food item. There are many examples where I’ve used this compositional trick throughout my project:

Every item circled were the first things I’d bought for each shoot, and the rest was put together according to this first purchase. This is how I used the “Hero food” to my advantage while putting compositions together. Thinking this way helped simplify set design in studio, too. The channel is full of tricks that helped me out, including simple common-sense type of things like setting out plating and food that won't wilt on camera first before anything that may be damaged. This helped especially when I was working with cream, and I always opted to work with any cream cakes in the morning instead of the afternoon shoots.

[olliemackk]

Graded - Shoot 9

Final Image:

I found it a little harder during this shoot to really get the frame correct, as I knew from my plan I’d most likely be shooting close in with the 85mm. I noticed nearly straight away that the cupcakes I’d gotten were the wrong choice. Originally they were carrot cake, and so had little carrots frosting on top with a warmer icing. This tone really clashes with the darker brownies and deep reds from the fruits, so I quickly opted for scraping off that icing and recreating it with the shaving foam I have been using as cream.

I feel this worked fairly well overall, though the design wasn’t as pretty as the carrots. Once it all matched in frame, it was easier to coordinate a close-up shot. I do in some ways regret not getting two of the same brownie, too, but on the other hand I’ not sure if that would have made everything a little too similar.

Example of contact sheets:

[olliemackk]

Graded - Shoot 9 planning

Unfortunately, I wasn’t able to get an awful lot of food items from Mimis Bakehouse again due to the short notice of picking them up. I wasn’t able to speak with the owners about an advertising opportunity on the day and so I did have to pay for the produce- which would be alright if I wasn’t already a bit over budget with the project. I only bought a few things, with the intention of photographing quite close in and using some form of fruit as space filler during the shoot.

I plan to base the image around the raspberry brownie I have, which has little dried raspberry bits on top. I will buy raspberries and pomegranate seeds to try to tie the frame in with the brownie. I also intend on using cream around the plating in order to fill my frame as much as possible, without breaking the bank any worse.