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Haven't done a logo for a while. It was time to change that. ☺ this is for an olympic weight lifting club. #logodesign #logotype #graphicdesign #graphicdesignproject #graphicdesigner #illustrator #adobeillustrator #anchor #jollysailor #sailor #barbell #barbellclub #designer #vintage #oldschool #jolly #alinaplesia
Continuing with logo creation, part of the first logo has been tried to maintain in a more elegant and simple way. The ‘circle’ figure on the back has turned into a stamp of a chilli, with some three-dimensional effects. Due to the wide variety of products that Brighton Chilli Shop has and our intention to accomplish their desires and likes about through seeing labels, two versions of colors have been tried. Also different typographies have been tried to check their readability.
Some about the logo creation, taking into consideration the previous analysis and research. Done by hand first and developing the most interesting ones by computer. Trying also the with colours: black and white, adding yellow and red.
One of the proposals wants to follow the shape of a rhombus as a simplified shape of an original chilli.
Another one, with kind of a match as the symbol, wants to represent the hot and spicy chilli with this graphic.
NAME ANALYSIS
Components: It has several words Brighton Chilli Shop.
Type of name: It is toponymic because it refers to the geographical place where the company comes from. At the same time it is descriptive because it informs about the product they are offering.
BRAND ANALYSIS
Type of brand: As we can see in their products, they have two kinds of brand. One of them makes a combination between logo and symbol creating a unique unit and the other one is the logo with the symbol (chilli) over it, but this one is not so identifiable alone.
Association with the brand: It is analog because the symbol represents what they are selling, chilli.
SYMBOL ANALYSIS
Representativeness: Figurative, because it represents something that we can find in the real life.
Forms: Talking now about ‘circle’ surrounding and at the background and the chilli, they seem to be geometric.
Surface: The brand has a full and plane colour symbol.
Spatiality: It appears to be three-dimensional because it tries to make the chilli rounded and not plane in both kinds of brand.
Motif: Regarding to the ‘circle’, it is a geometric figure.
LOGO ANALYSIS
Typographic family: Paying attention to he labels already done, we can see two kinds of typos, dry stick and egyptian, but the most used and shown is the first one.
Inclination of characters: There is no inclination.
Shape of characters: The principal logo only has a mixed between capital letters and capital and small letters, but the secondary one is only formed by capital and small letters.
Other typography characteristics: The font in each case is bold.
Differences between characters: A part of the name has a body difference, ‘Brighton’ is smaller than the rest.
Operations: There is none in the logo construction.
Other texts: The main logo has a slogan inside the chilli.
COLOUR ANALYSIS
Principal colour: It is red, according to the chilli.
Number of inks: The principal logo is created only with red, but the secondary one, with the small chilli, has little details in other colours.
I have prepared this summarized guide, from some past courses information as the source, so we can analyze the competitors, our inspirational brands... Moreover, we can see what works well and what we like in order to create the new brand for Brighton Chilli Shop.
Brighton Chilli Shop some current product’s branding and design. The objective is to maintain the packaging, but change the logo, labels and the image in general of the brand.
Some other inspirational pictures for the Brighton Chilli Shop Project.
For the Brighton Chilli Shop Project, here we have some products that the owner likes and also some of them with a similar concept that I like.
Conclusions: utility, play with the original product form to develop the utility product.
