We can do it, but we have to choose to do it. @paaatricia - Tumblr Blog

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Continuing with logo creation, part of the first logo has been tried to maintain in a more elegant and simple way. The ‘circle’ figure on the back has turned into a stamp of a chilli, with some three-dimensional effects. Due to the wide variety of products that Brighton Chilli Shop has and our intention to accomplish their desires and likes about through seeing labels, two versions of colors have been tried. Also different typographies have been tried to check their readability.

#graphicdesignproject #brightonchillishop

Some about the logo creation, taking into consideration the previous analysis and research. Done by hand first and developing the most interesting ones by computer. Trying also the with colours: black and white, adding yellow and red.

One of the proposals wants to follow the shape of a rhombus as a simplified shape of an original chilli.

Another one, with kind of a match as the symbol, wants to represent the hot and spicy chilli with this graphic.

#graphicdesignproject #brightonchillishop

NAME ANALYSIS

Components: It has several words Brighton Chilli Shop.

Type of name: It is toponymic because it refers to the geographical place where the company comes from. At the same time it is descriptive because it informs about the product they are offering.

BRAND ANALYSIS

Type of brand: As we can see in their products, they have two kinds of brand. One of them makes a combination between logo and symbol creating a unique unit and the other one is the logo with the symbol (chilli) over it, but this one is not so identifiable alone.

Association with the brand: It is analog because the symbol represents what they are selling, chilli.

SYMBOL ANALYSIS

Representativeness: Figurative, because it represents something that we can find in the real life.

Forms: Talking now about ‘circle’ surrounding and at the background and the chilli, they seem to be geometric.

Surface: The brand has a full and plane colour symbol.

Spatiality: It appears to be three-dimensional because it tries to make the chilli rounded and not plane in both kinds of brand.

Motif: Regarding to the ‘circle’, it is a geometric figure.

LOGO ANALYSIS

Typographic family: Paying attention to he labels already done, we can see two kinds of typos, dry stick and egyptian, but the most used and shown is the first one.

Inclination of characters: There is no inclination.

Shape of characters: The principal logo only has a mixed between capital letters and capital and small letters, but the secondary one is only formed by capital and small letters.

Other typography characteristics: The font in each case is bold.

Differences between characters: A part of the name has a body difference, ‘Brighton’ is smaller than the rest.

Operations: There is none in the logo construction.

Other texts: The main logo has a slogan inside the chilli.

COLOUR ANALYSIS

Principal colour: It is red, according to the chilli.

Number of inks: The principal logo is created only with red, but the secondary one, with the small chilli, has little details in other colours.

#graphicdesignproject #brightonchillishop

I have prepared this summarized guide, from some past courses information as the source, so we can analyze the competitors, our inspirational brands... Moreover, we can see what works well and what we like in order to create the new brand for Brighton Chilli Shop.

#graphicdesignproject #brightonchillishop

Brighton Chilli Shop some current product’s branding and design. The objective is to maintain the packaging, but change the logo, labels and the image in general of the brand.

#graphicdesignproject #brightonchillishop

Some other inspirational pictures for the Brighton Chilli Shop Project.

#graphicdesignproject #brightonchillishop

For the Brighton Chilli Shop Project, here we have some products that the owner likes and also some of them with a similar concept that I like.

Conclusions: utility, play with the original product form to develop the utility product.

#graphicdesignproject #brightonchillishop

For the Brighton Chilli Shop Project, here we have some of the brands that the owner likes and also some of them with a similar concept that I like.

Conclusions: the colours use to be red, yellow, green, and the distribution, graphics and typographies are more special.

#graphicdesignproject #brightonchillishop

For the Brighton Chilli Shop Project, here we have some of the brands that the owner likes and also some of them with a similar concept that I like.

Conclusions: clarity (see what is inside), the chili colour itself is the main point, a simple typography is preferable, but characteristic.

#graphicdesignproject #brightonchillishop

Design is a Job, Mike Monteiro | Reading

Here, I am really interested in Choosing the Right Clients (Chapter 3). There is something that comes to my mind at the first time: work under your possibilities. I mean, for example, if I am being paid for creating a poster for one night in a night club, I should have into consideration: the time I will invest on it, the material and the knowledge that I have to do it, everything depending on what they are willing to pay. If they do not pay too much, I should not invest too much time on it. About the knowledge, it is not the same that someone who has done a degree related to design doing that poster than other that not. All these studies should be rewarded because they are going to be reflected on the work.

What is a big deal, and maybe it does not seem, is the client attitude, someone convinced about what he/she want. That conviction will be on you too and so on the final result. Moreover, it is easier to lead the project if you know exactly what they want. From experience, I could say that the most difficult part of some jobs is to find out that in fact, the client is not so sure about what he/she want, the point in which he/she wants everything comes to his/her mind.

Better together. A section inside Chapter 10: Working with others.

To work with other designers could be hard, but as always in a team. Each person has different backgrounds, however, that is the cool thing. As it is said, the way you are going to grow up is next to someone that challenges your point of view. Consequently, you are exploring together for more options to at the end find out the best one, not just think about one solution and remain with it.

The last course, in Valencia, people from the whole class participated in a rewarded contest for a company. I worked with a friend of mine doing our best job, we did not even think about the prize, we just did our best. During the process, we had up and downs in our design. We knew each other so, we could trust in our skills and do not care about challenging ourselves, trying to find a solution to satisfy both of us. We were just doing what was required to, with hard moments during the path in which maybe something did not fit and we just wanted to discard it, but then come back to it. In the end, we did not even know what exactly were the other groups doing, but we felt really proud about our work together and so our teachers.

We could not believe it when they said we won the prize, our design was the most acetate one! Without doubt, one of the most satisfactory moments (if not the most) in my early designer career. I would say that the excitement of the first important design achievement is going to last forever. In that point, we also felt really proud about knowing that we were worth it to be involved in the designing world.

#graphicdesignproject #reading #right clients #working with others #better together

Information Visualization Perception for Design, Colin Ware | Reading

After reading a part of Chapter 1, I have realized that I barely know anything about how the data could be expressed and the different tools that our brain and knowledge use to understand it. Although, I really like schematic and diagrammatic information to express myself and also to keep the data in my mind, I did not know so much about how and why we process it the way we do.

One of the things that I had kept in my mind about all of this, is that each person is going to process the visual information you give them according to what they have learnt and lived. There is a figure on the book (1.3) about three graphics: first one is a cave painting, second one a VR diagram and the last one an Equation. As the book says, some visual languages are easier to "read" than others. For example, it is what happens with languages, people who know how to read, say and understand all those signs are the ones who have learnt about it. Probably, if we would not live somewhere where the ties use to be worn by men and high shoes use to be worn by women, we would not know which bath to enter in (just a simple example).

I wanted to share this image with you because it really caught my attention. https://samueltucker.wordpress.com